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Ruli As’ari
Universitas Siliwangi
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Journal : SENTRI : Jurnal Riset Ilmiah

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ANALISIS PERTUMBUHAN USAHA MIKRO KECIL MENENGAH MELALUI FAKTOR FISIK DAN SOSIAL EKONOMI Bunga Agustin; Yani Sri Astuti; Ruli As’ari
SENTRI: Jurnal Riset Ilmiah Vol. 2 No. 6 (2023): SENTRI : Jurnal Riset Ilmiah, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v2i6.1024

Abstract

The background in this study is that there is a discrepancy between the conditions of the Nagarasari sub-district which are not suitable to be used as a place for MSMEs and the fact that there is a growth of MSMEs in the kelurahan. The increase in MSMEs in this village has been calculated since the last 5 years. The purpose of this study is to identify and analyze the influence of physical and socio-economic factors on the growth of MSMEs in Nagarasari Village. This research was conducted in Nagarasari Village, Cipedes District, Tasikmalaya City. The method used is a quantitative method with a correlation type. The population in this study were MSME actors in the Nagarasari sub-district, with a sample taken by proportional sampling of 50% for small and medium enterprises and by random sampling of 1% for micro-enterprises. Data collection techniques used are questionnaire techniques, observation, interviews, literature studies and documentation. Meanwhile, the data analysis technique is the SWOT approach. The growth of MSMEs in Nagarasari Village is caused by physical and socio-economic factors and has an impact in the form of increased production, sales and income.
Co-Authors Ajeng Putu Habsah Bunga Agustin Fahmi Fahrudin Fadirubun Mega Prani Ningsih Yani Sri Astuti