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All Journal Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Devina Ulima Nathania Tamba
Universitas Padjadjaran
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Literature Review: Peran Serikat Pekerja Dalam Menyelesaikan Perselisihan Hubungan Industrial Pada Beberapa Studi Kasus Perusahaan Devina Ulima Nathania Tamba; Muhamad Rizal; Sari Usih Natari
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 1 (2023): Maret: Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i1.1049

Abstract

The presence of workers in the company is dominated by executives. They often have conflicting interests for the company's activities. In order to help workers' positions remain relevant and recognized, workers need a Labor Union. In an industrial environment, it is normal for disputes to occur and the role of trade unions is needed to mediate the interests of both. Therefore, the expected goals are to explain the role of trade unions to address industrial relations disputes and the efforts that they attempt. This study determines literature review as the method by accumulating journals and collecting eight articles that meet the criteria. After having reference materials, the researcher will analyze the data based on a collection of these studies which the researcher will generalize into a literature review paper. The results of this research are that trade unions act as assistants, bodyguards, representatives, supervisors, and mediators and prioritize the settlement of disputes internally and amicably. Efforts made by trade unions include carrying out bipartite and tripartite negotiations consisting of mediation, arbitration and conciliation, as well as the industrial relations court, submitting a letter of application for Judicial Review to the Constitutional Court, and honing the skills of trade union members.
Analisis Strategi Words of Mouth melalui Booklet pada Strategi Pemasaran Jasa Wedding Organizer Menggunakan Metode SWOT (Strength, Weakness, Threat, Opportunity) : Studi Kasus pada Kabio Wedding Devina Ulima Nathania Tamba; Audina Afriani
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) AMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.477

Abstract

Marriage is considered sacred and is only done once in a lifetime which makes the bride and groom and their families have diverse and complex needs and desires for the event, they tend to need help from wedding organizer services because they feel they can help the running of the wedding event. With this high market interest, the level of competition for wedding organizer services is even higher and they are competing to secure their position. This study aims to find out how to apply the Words of Mouth strategy concept through the booklet that is applied by Kabio Wedding in conducting marketing using the SWOT (Strength, Weakness, Threat, Opportunity) method. This research was conducted at Kabio Wedding Wedding Organizer Services using a qualitative descriptive method by presenting data and drawing conclusions. The type of data in this study uses primary data obtained directly from interviews with the owner of Kabio Wedding and direct field observations. Secondary data obtained from related journals and e-books. The results of the study show that the implementation of the word of mouth strategy is effective and efficient for Kabio Wedding, but it still needs attention and improvement because it is easily imitated by competitors and can only pursue the target market of parents.
Analisis Strategi Words of Mouth melalui Booklet pada Strategi Pemasaran Jasa Wedding Organizer Menggunakan Metode SWOT (Strength, Weakness, Threat, Opportunity) : Studi Kasus pada Kabio Wedding Devina Ulima Nathania Tamba; Audina Afriani
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 1 (2024): Jurnal Indonesia : Manajemen Informatika dan Komunikasi (JIMIK)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i1.477

Abstract

Marriage is considered sacred and is only done once in a lifetime which makes the bride and groom and their families have diverse and complex needs and desires for the event, they tend to need help from wedding organizer services because they feel they can help the running of the wedding event. With this high market interest, the level of competition for wedding organizer services is even higher and they are competing to secure their position. This study aims to find out how to apply the Words of Mouth strategy concept through the booklet that is applied by Kabio Wedding in conducting marketing using the SWOT (Strength, Weakness, Threat, Opportunity) method. This research was conducted at Kabio Wedding Wedding Organizer Services using a qualitative descriptive method by presenting data and drawing conclusions. The type of data in this study uses primary data obtained directly from interviews with the owner of Kabio Wedding and direct field observations. Secondary data obtained from related journals and e-books. The results of the study show that the implementation of the word of mouth strategy is effective and efficient for Kabio Wedding, but it still needs attention and improvement because it is easily imitated by competitors and can only pursue the target market of parents.
Co-Authors Audina Afriani Muhamad Rizal Sari Usih Natari