Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Jurnal Abdi Masyarakat Multidisiplin (JAMMU) International Journal of Community Engagement and Development
Ahmad Darda
Universitas Teknologi Muhammadiyah Jakarta
Computer Science & IT Economics, Econometrics & Finance Education Health Professions Library & Information Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ekonomi

 1 
The Influence Of Price, Promotion, and Awareness On Customer Satisfaction Among Traveloka Users Ahmad Darda; Ahmad Rojikun
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of price, promotion and brand awareness on customer satisfaction of Traveloka users. The research method used is a quantitative method with a descriptive design. The research was carried out by searching for primary data through questionnaires to respondents using a purposive sampling method, so the sample used was 116 respondents. The analysis used in this research used SPSS 26.0 software. The analysis technique uses multiple linear regression analysis, and hypothesis testing uses the t-test and F-test to test the regression coefficients partially and simultaneously and the coefficient of determination. The research results show a positive and significant influence of the Price variable on Customer Satisfaction, a positive and significant influence of the Promotion variable on Customer Satisfaction, and a positive and significant impact of the Brand Awareness variable on Customer Satisfaction. Likewise, price, promotion, and brand awareness significantly affect Traveloka's customer satisfaction
Co-Authors Abdul Rohman Ade Irma Rismala Ahmad Rojikun Budi Andru Budiman Abdullah Ilza Febrina M. Lutfi Maria Suryaningsih Mita Apriliasari Octavia Handayani Ramdani Ramdani Susi Susilawati Viniyati Maftuchah Wati, Lela Nurlaela