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All Journal Jurnal Mahasiswa Karakter Bangsa Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia
Neng Nurhemah
Universitas Pamulang
Economics, Econometrics & Finance Education

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Efektivitas Loyalty Program Terhadap Kepuasan dan Loyalitas Pelanggan Epson di Jakarta Ovi Mariana Sari; Niko Adrianto; Aprilinus Hia; Neng Nurhemah
Jurnal Ilmiah PERKUSI Vol 2, No 2 (2022): PERKUSI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.perkusi.v2i2.19609

Abstract

Loyalitas pelanggan berawal dari rasa puas dan percaya pelanggan terhadap apa yang diberikan oleh perusahaan, maka dari itu perusahaan harus tetap dapat menciptakan dan memelihara loyalitas tersebut dengan melakukan promosi dan perbaikan layanan. Loyalty program yang dibuat oleh Epson yaitu dengan memberikan poin rewards untuk pembelian produk tertentu, event gratis jasa servis, pemberian cashback dan juga paket bundling. Penelitian ini menggunakan survei dengan metode distribusi online kepada pelanggan Epson di Jakarta, dengan jumlah sampel 81 responden. Analisis regresi linier berganda digunakan untuk menguji variabel Loyalty Program (X) terhadap variabel kepuasan Pelanggan (M) sebagai mediasi dan variabel Loyalitas Pelanggan (Y). Hasil penelitian ini menyatakan bahwa variabel Loyalty Program mempengaruhi loyalitas pelanggan serta kepuasan pelanggan. Variabel kepuasan pelanggan pada penelitian ini juga berperan menjadi mediasi yang menjelaskan bahwa variabel Loyalty Program secara tidak langsung mempengaruhi variabel Loyalitas Pelanggan melalui Kepuasan Pelanggan Epson di Jakarta.
Implementasi Kurikulum Merdeka dalam Mencegah Learning Loss Gunawan Langgeng Prasetyo; Nurdiyana Nurdiyana; Neng Nurhemah
Jurnal Mahasiswa Karakter Bangsa Vol 3, No 2 (2023): Jurnal Mahasiswa Karakter Bangsa Vol.3 No.2 September 2023
Publisher : Jurnal Mahasiswa Karakter Bangsa

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Abstract

The independent curriculum plan is said to be a program aimed at overcoming learning loss. This study focuses on examining the extent to which the implementation of the independent learning curriculum prevents loss of knowledge and skills (learning loss) at SMPN 12 Kota Tangerang Selatan, including challenges for teachers and students to the inhibiting factors in its implementation. This exploratory strategy uses qualitative descriptive with the subject of discussion from the Principal of SMPN 12 Kota Tangerang Selatan, deputy head of curriculum and representatives of teachers from each grade level with data analysis techniques using data reduction, categorization, synthesis and drawing conclusions. The results of this study show that the implementation of the independent curriculum in preventing learning loss, identified the problem of learning loss, the stages of implementing the independent curriculum in preventing learning loss include the planning stage, the implementation stage to the evaluation stage and studies regarding prevention of learning loss as well as a description of the challenges of implementing the curriculum. for teachers and students on the implementation of the Independent Curriculum in preventing loss of knowledge (learning loss).
Co-Authors Aprilinus Hia Gunawan Langgeng Prasetyo Niko Adrianto Nurdiyana Nurdiyana Ovi Mariana Sari