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All Journal Jurnal STIE Semarang (Edisi Elektronik)
Deviyola Kurnia Ramadhani
Universitas STIKUBANK
Economics, Econometrics & Finance Education

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Journal : Jurnal STIE Semarang (Edisi Elektronik)

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The Revival of Nokia: The Power of Past Recognition of Brand and the Innovativeness Deviyola Kurnia Ramadhani; Ignatius Hari Santoso
JURNAL STIE SEMARANG Vol 15 No 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v15i2.603

Abstract

The purpose of this research is to find out The Revival Of Nokia: The Power Of Past Recognition Of Brand And The Innovativeness. The population in this study are consumers who currently have purchased a Nokia brand smartphone. The sample in this study are consumers who currently have purchased a Nokia brand smartphone as many as 97 respondents. The sampling technique in this study was using snowball sampling as the sampling technique. The analysis tool used is Smart PLS. The results of the study show that brand recognition has a positive effect on repurchase intention
Co-Authors Santoso, Ignatius Hari