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All Journal Jurnal Ilmiah Agritas
Retno Lantarsih
Universitas Janabadra Yogyakarta
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PERAN IBU RUMAH TANGGA BEKERJA DALAM KETAHANAN PANGAN RUMAH TANGGA DI KECAMATAN UMBULHARJO Nurindah Sari; Retno Lantarsih; Artita Devi Maharani
JURNAL ILMIAH AGRITAS Vol 6 No 2 (2022): Oktober
Publisher : Fakultas Pertanian UST

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Abstract

This research aimed to find out the role of working housewives in efforts to realize household food security and analyze the characteristic relationship of working housewives and their role in supporting household food security in Umbulharjo Subdistrict. This study was conducted by distributing questionnaires to 100 respondents using the Propotional Random Sampling method. The samples in this study were the working housewives in the Village of Umbulharjo Subdistrict of Yogyakarta City. The basic method of research was quantitative descriptive method. The analysis methods in this study were actors indicators (Authority, Confidence and Competence, Trust, Opportunity, Responsbility, Suppport) and simple correlation analysis with correlation coefficient test (r). The results of this study showed that the largest role of working housewives was the role in authority and responsibility, while the characteristic relationship that influences the role of housewives in supporting household food security in Umbulharjo Subdistrict is maternal education, maternal income and family income.
Efektivitas Lucas NCT Sebagai Brand Ambassador Terhadap Keputusan Pembelian Produk Neo Coffee Nyoman Setia Purnama Putra; Retno Lantarsih; Artita Devi Maharani
JURNAL ILMIAH AGRITAS Vol 6 No 2 (2022): Oktober
Publisher : Fakultas Pertanian UST

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Abstract

This study aimed to determine the effectiveness of using Lucas NCT as a brand ambassador in purchase decisions for Neo Coffee products. The basic method used was descriptive analytic. The study was carried out from December 2021 to 70 NCTZen respondents on instagram. Analysis was performed using the effectiveness formula, theory of planned behavior, and a simple linier regresion. The result showed that using Lucas NCT as Brand Ambassador was effective and significant as evidenced by the result of an average achievement of 77.89%, a simple linier regression of Y= 5.868 + 0.994x, with t value > t crit= 7.929 > 1.995, and significant of = 0.000, 0.05.
Co-Authors Artita Devi Maharani Nurindah Sari Nyoman Setia Purnama Putra