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All Journal Jurnal Studi Manajemen dan Bisnis Journal of Sharia Economics
Nahdiya Asna
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan Islami dan Kualitas Produk Terhadap Loyalitas Pelanggan Toko Heavenlight (Studi Pada Pengikut Instagram Heavenlight) Nahdiya Asna; Rini Fitriani; Mashudi Mashudi
Jurnal Studi Manajemen dan Bisnis Vol 10, No 1 (2023): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i1.20392

Abstract

Perkembangan teknologi yang sangat pesat berdampak pada meluasnya e-commerce. Salah satu produk jenis barang atau jasa yang paling banyak terjual di e-commerce menurut data dari Badan Pusat Statistik (BPS) adalah bidang fashion dengan 16,25% sepanjang tahun 2021. Hal ini dapat menimbulkan persaingan ketat diantara pengusaha fashion, tak terkecuali pada usaha fashion muslim. Persaingan yang terjadi dapat menjadi strategi perusahaan untuk menarik atau mempertahankan loyalitas pelanggannya. Salah satu strateginya yakni dengan meningkatkan kualitas pelayanan dan produk mereka. Sehingga tujuan penelitian ini adalah untuk menganalisa pengaruh kualitas pelayanan islami dan kualitas produk terhadap loyalitas pelanggan. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Data yang digunakan dalam penelitian ini merupakan data primer yang disebar melalui google form kepada pelanggan toko Heavenlights. Analisis data pada penelitian ini menggunakan regresi linier berganda dengan bantuan software SPSS for windows melalui prasyarat uji asumsi klasik.  Dari analisis data tersebut menunjukan bahwa 1) kualitas pelayanan islami tidak berpengaruh terhadap loyalitas pelanggan toko Heavenlight 2) kualitas produk berpengaruh terhadap loyalitas pelanggan toko Heavenlight.
Lack Of Sharia Financial Literacy as A Factor Causing Less Attention to Sharia Factoring In Indonesia Rini Fitriani; Nahdiya Asna; Nana Alfiana
Journal of Sharia Economics Vol 5 No 1 (2023): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Al Hikmah Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/jse.v5i1.546

Abstract

Many Islamic financial institutions offer various Sharia-compliant financial products, including Islamic factoring. Islamic factoring is regulated by the National Sharia Board Fatwa (DSN) Number 67/DSN-MUI/III/2008. Islamic factoring is the process of transferring short-term receivables of a company in accordance with Sharia principles. It is one of the financing options for companies that use installment or deferred payments to boost sales. However, implementing sales with installment or deferred payments can pose problems if not done through a legal third party. This third party can be an Islamic factoring company or an Islamic financial institution that offers Islamic factoring products. Despite the presence of many companies in Indonesia, both listed on the Indonesia Stock Exchange and unlisted, whether state-owned or private, the growth of Islamic factoring in Indonesia has not kept pace with overall growth. Therefore, this research aims to explore the factors that contribute to the lack of interest in Islamic factoring in Indonesia. The research method employed is a literature study using written data from journal articles, books, and reliable documents such as the Financial Services Authority website. Data analysis is conducted using a descriptive approach. The research findings indicate that one of the factors causing the lack of interest in Islamic factoring is the low level of financial literacy in Sharia among the public.
Co-Authors Mashudi Mashudi Nana Alfiana Rini Fitriani Rini Fitriani