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All Journal Jurnal Teknologi Sistem Informasi dan Aplikasi JISA (Jurnal Informatika dan Sains)
Bambang Saras Yulistiawan
Universitas Pembangunan Nasional Veteran Jakarta
Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering

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The Impact of Digital Promotion, Product Quality, Product Price, and Business Location on Purchase in MSMEs in The Coastal Region Bambang Saras Yulistiawan; Rio wirawan; Catur Nugrahaeni Puspita Dewi; Bayu Hananto
JISA(Jurnal Informatika dan Sains) Vol 6, No 1 (2023): JISA(Jurnal Informatika dan Sains)
Publisher : Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/jisa.v6i1.1567

Abstract

This study aims to examine the influence of digital promotion, product quality, product prices, and business location on purchasing decisions for products produced by micro, small, and medium enterprises (MSMEs) in Pabean Udik village, Indramayu district. Pabean Udik village is located in a coastal area with relatively low levels of education and technological literacy. The study population includes MSME actors, community members, and stakeholders in the village. The measurement scale used is a Likert scale. If the model includes intervening or moderating variables, it can be analyzed using path analysis. Path analysis allows for the examination of direct and indirect relationships between variables. The analysis will help in making decisions based on hypothesis testing. The findings show that product quality has a positive effect on purchase decisions, product price does not significantly influence purchase decisions, digital promotion has a positive effect on purchase decisions, and business location does not significantly influence purchase decisions. Additionally, product quality, through business location, has a positive effect on purchase decisions, and product price, through digital promotion, also has a positive effect on purchase decisions. Digital promotion has the strongest influence on customers' purchasing decisions. To enhance the competitiveness of MSMEs in coastal areas, it is recommended to utilize digital promotions through platforms such as WhatsApp and Facebook. Additionally, programs for improving the digital literacy and skills of MSMEs' human resources are recommended to better adapt to social media and digital platforms. The aim is to increase their positive competitiveness in the market.
Analisis dan Perancangan Aplikasi Fathforce Starter Kit Pro di PT. Inovasi Media Menggunakan Framework Laravel Zatin Niqotaini; Bambang Saras Yulistiawan; Kharisma Wiati Gusti; Ati Zaidiah; Titan Parama Yoga
Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 7 No. 1 (2024): Jurnal Teknologi Sistem Informasi dan Aplikasi
Publisher : Program Studi Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jtsi.v7i1.35656

Abstract

Today's technological advances are inseparable from the role of applications, which are software that combines certain functions and can be downloaded by users. Abundant app services are available in the Apple Store for iPhone and Play Store for Android. PT Inovasi Media, a Professional Website Development Services company, needs an application that can facilitate website development. Using Laravel's built-in Starter Framework, the company seeks to develop a Starter Framework specifically for website development, which is open source so that it can be accessed and modified by many people. The research stages involve Literature Study, Observation, Interviews, Data Collection, Design, Implementation, and Evaluation. Application design is done using UML (Unified Modelling Language) as well as user interface. Overall, the web app is open source, giving access and modification capabilities to anyone who needs it.
Co-Authors Bayu Hananto Catur Nugrahaeni Puspita Dewi Kharisma Wiati Gusti Rio Wirawan Titan Parama Yoga Zaidiah, Ati Zatin Niqotaini