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All Journal Journal of Community Service and Empowerment
Ika Aurelia Natasya
Government Science, Faculty of Social and Political Science, Universitas Muhammadiyah Yogyakarta
Education Environmental Science Social Sciences

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MSMEs go digital: Marketing assistance for batik tulis products through e-commerce Nugroho Aris Widyo; Ika Aurelia Natasya; Satria Iman Prasetyo
Journal of Community Service and Empowerment Vol. 4 No. 2 (2023): August
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v4i2.26261

Abstract

The use of conventional marketing methods has a negative impact on the marketing of MSME Batik Tulis Mugissae products in Ngentakrejo Village. This is the background for Universitas Muhammadiyah Yogyakarta to carry out a community service program with the aim of assisting the marketing of digital based Batik Tulis MSME products. The mentoring implementation method is carried out in four stages, including: the stages of preparation, implementation, monitoring and evaluation and follow up plans. The results of the implementation provide assistance and education in strengthening understanding of digital based marketing. The preparatory stage is carried out through FGDs to produce a mature concept. The implementation phase is carried out by providing assistance in the form of product photos as MSME product branding, strengthening understanding of the use, marketing and promotion of Batik Tulis products through E-Commerce.
Co-Authors Nugroho Aris Widyo Satria Iman Prasetyo