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All Journal Journal of Accounting and Management Innovation REKAMAN (Jurnal Riset Ekonomi Bidang Akuntansi dan Manajemen) Performance : Jurnal Bisnis dan Akuntansi Jurnal Sains dan Teknologi Journal of Accounting and Management Innovation Conference on Business, Social Sciences and Technology (CoNeScINTech) Social Engagement: Jurnal Pengabdian Kepada Masyarakat
Golan Hasan, Golan
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Physics Social Sciences Other

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Journal : Journal of Accounting and Management Innovation

 1 
PENGARUH FAKTOR RESIKO TERHADAP PURCHASE INTENTION - PRIVATE LABEL BRAND TERHADAP MASYARAKAT BATAM Hasan, Golan
Journal of Accounting and Management Innovation Vol 1, No 1 (2017)
Publisher : Universitas Pelita Harapan Medan

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Abstract

Nowadays, the retail industry in Indonesia is booming. Retail outlets in Indonesia has increased by 10-15% each year. To keep up and compete with other retailers, they create their own brands which are known as private label brand. Private label brand is less known and inferior to national brand which causes consumers to question the quality of the product. Thus, consumers perceive risk when a product is less famous. The samples in this study were drawn from consumers who had purchased private label brand groceries in retail shops located in Batam. A total of 360 questionnaires were distributed and 344 questionnaires were qualified to be used in this research. Results show that financial risk, social risk and psychological risk has significant negative effect on purchase intention. On the other hand, functional risk, physical risk, time risk, and value consciousness are insignificant to purchase intention.Keywords: financial risk, functional risk, social risk, physical risk, time risk, psychological risk, value consciousness, purchase intention, private label brand.
ANALISA PENGARUH COUNTRY OF ORIGIN IMAGE DAN BRAND EQUITY DIMENSIONS TERHADAP BRAND EQUITY Hasan, Golan
Journal of Accounting and Management Innovation Vol 2, No 1 (2018)
Publisher : Universitas Pelita Harapan Medan

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Abstract

The main objective of this study is to examine how the country of origin image can influence the brand equity.This study aims to analyze the relationship between variables Country of origin image, brand equity dimensions that consisting  Brand Distinctiveness, Brand Loyalty, and Brand Awareness to the Brand Equity.                 This Research was conducted  with worker and college student who using smartphone in batam. Data was collected by distributing questionnaire to 300 respondent directly. The data processing using Structural Equation Model ( SEM ) Smart PLS (Partial Least Square) 3.0. Program.                The result showed intervening variables Country of origin image, brand equity dimensions that consisting  Brand Distinctiveness, Brand Loyalty, dan Brand Awareness have a significant effect on Brand Equity
Faktor- Faktor Yang Mempengaruhi Consumer Buying Behavior Terhadap Penjualan Properti di Kota Batam Hasan, Golan
Journal of Accounting and Management Innovation Vol 1, No 2 (2017)
Publisher : Universitas Pelita Harapan Medan

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Abstract

This research aims on analyzing components effecting customer buying behavior which is measured by brand image, advertisement, service quality, and price on customer buying behavior.  The research object is population of Batam city. Using probability sampling method, samples that meet the requirements are 300 respondence. The data are then analyzed using Statistical Package for Social Sciences (SPSS). The result indicates that advertisement have no significance effect on customer buying behavior. While brand image, service quality, and price have significance effect on customer buying behavior. Keywords: Brand Image, Advertisement, Service Quality, Price, Customer Buying Behavior
PENGARUH EFEK IKLAN ENDORSEMENT TERHADAP NIAT KONSUMEN UNTUK BERBELANJA ONLINE DI KOTA BATAM Hasan, Golan
Journal of Accounting and Management Innovation Vol 4, No 2 (2020)
Publisher : Universitas Pelita Harapan Medan

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Abstract

The purpose of this research was to find out and study the online buying behavior influenced by advertising or endorsement of celebrities in social media trading. Online purchase intentions were in Batam influenced by celebrity endorsement advertisements using variable trust in online shopping, convenience of online shopping, customer services offered by online shopping and subjective norm as independent variables, attitude towards online shopping as intervening variables, intention to shop online as dependent variable.There were 400 sample respondents used in this study obtained from students and residents in Batam using the selection of purposive sampling method and the data collected is processed using a partial least square (PLS) program.The results of this study explain that online shopping intentions are influenced by endorsement advertising through social media, the variable trust in online shopping has significant effect on intention to shop online. Trust in online shopping has a significant effect on attitude towards online. Convenience of online shopping has a significant effect on attitude towards online. The dependent variable intention to shop online and convenience of online shopping have significant effect on intention to shop online. Customer services of offered by online shopping has significant effect on intention to shop online. Customer services of offered online shopping have significant effect on attitude towards online. Independent variable intention to shop online, attitude towards online shopping have no significant effect on intention to shop online and lastly subjective norm has no effect on intention to shop online.Keywords:Endorsement, Intention To Shop Online
Co-Authors Ariyanto, Hepy Hefri benny Chang, Jesseline Erlin Erni Goh, Maggie Kho, Karen Leon, Winson Meliana Melodya, Deslyn Nainggolan, Ferdinand Ratih Anggraini, Ratih Scorpianti, Ervi