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All Journal FIRM: Journal of Management Studies ProBisnis : Jurnal Manajemen
Dian Milasari
Universitas Pekalongan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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KONTRIBUSI KOMPETENSI SUMBERDAYA MANUSIA TERHADAP KINERJA USAHA KECIL MENENGAH Chalimah Chalimah; Dian Milasari; Teguh Budi Santoso; Sultoni Sultoni
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.3992

Abstract

Competence of Human Resources (HR), which is elaborated with Knowledge, Skills, and Capabilities of HR will be able to affect performance in the management of Small and Medium Enterprises (SMEs) in Pekalongan Regency area. The study aims to determine (1) the effect of HR knowledge on the performance of SMEs; (2) The Effect of HR Skills on SME Performance; (3) The Influence of HR Capabilities on SME Performance. This type of research used in this study is causal comparative. The data collection method in this study is a census method using a questionnaire with a population of 250 SMEs, and sample of 60 SMEs. The number of questionnaires that can be processed in this study is as many as 50 MSMEs. The data analysis technique in this study used the classical assumption test, Goodness test, multiple linear regression analysis. The results of this study indicate that: (1) There is a positive influence on HR Knowledge on SME performance with a regression coefficient of 0.161 at a significance of 0.229 and a value of t count t table is 1.808> 1.66543 with a significance value of 0.077.
The Influence of Green Living, Green Product, and Price on Purchasing Stainless Straw in the Millennial Generation of Pekalongan City Nadlia Nikhla Zulafa; Siti Yunitarini; Dian Milasari
ProBisnis : Jurnal Manajemen Vol. 14 No. 6 (2023): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i6.367

Abstract

This study aims to examine and analyze the effects of Green Living, Green Products, and Price on Stainless Straw Purchase Decisions on the Millennial Generation of Pekalongan City. This type of research is casual research with a quantitative approach. The analysis technique used is multiple linear regression analysis, t test and determination analysis. The population in this study is unknown, so the sampling technique used was non-probability sampling with purposive sampling. The sample used in this study is the people of Pekalongan City, belonging to the millennial generation, who have already purchased and used stainless straw. The determination of respondents was done using the Rao Purba formula so that 97 respondents were obtained. The results of this study indicate that: (1) green living has a positive and significant effect on purchasing decisions for stainless straw in the millennial generation of Pekalongan City; (2) green products have a positive and significant effect on purchasing decisions for stainless straw in the millennial generation of Pekalongan City; (3) price has a positive and insignificant effect on purchasing decisions for stainless straw in the millennial generation of Pekalongan City; and (4) green living, green products, and price have an influence on purchasing decisions by 55.9%, while the remaining 44.1% is influenced by other variables not examined in this study.
Co-Authors Chalimah . Nadlia Nikhla Zulafa Siti Yunitarini Sultoni Sultoni Teguh Budi Santoso