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All Journal Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Devotion: Journal of Research and Community Service
Putu Ayu Aryasih
Politeknik Pariwisata Bali
Humanities Social Sciences

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How to Make Decisions of Gen Z Travelers? Exploring The Influence of Perceived Risk, Online Review, and Price on Travel in Bali Putu Ayu Aryasih; Ida Bagus Putu Puja; Made Krishna Wira Gunawan; Brahmantya Agung Priharjuna; I Made Mahendra Putra
Devotion : Journal of Research and Community Service Vol. 4 No. 6 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i6.516

Abstract

This study aims to examine how to make decisions of Gen Z influence of the current COVID-19 public health crisis on consumer risk perceptions, and what is more significant is how risk perceptions have the potential to influence tourist post-crisis recovery travel behavior. The research sample had 250 respondents. Baby Boomers, Gen Xers, and Millennials value input from their Gen Z kids. Gen Z is an individual from the most recent generation born between 1995 and early 2012. Multiple linear regression analysis was employed in this quantitative study. The result was: (1) Perceived Risk has no effect on Gen Z Travel Decision which a coefficient value is 0.061 (2) e-WOM Argument Quality (Online Review) has significantly influenced Gen Z Travel Decision which a coefficient value of 0.394 (3) Price has no effect on Gen Z Travel decision which the coefficient value is 0.375. The goal of the growth strategy is to increase sales, assets, earnings, or a combination of the three. This can be done through reducing costs, creating new items, improving the quality of existing products or services, or gaining access to a larger market. That approach may be used in other places that could become popular tourist destinations. 
Investigation of Tourist Satisfaction with the Public Transporation in Bali Putu Ayu Aryasih; Dessy Ruhati; Ida Bagus Putu Puja; Made Darmiati; I Wayan Widiana; Putu Ferry Krisna Mahendra
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 18 No. 1 (2024): JKI Edisi Juni 2024
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v18i12024.117-140

Abstract

Bali, a popular tourist destination in Indonesia, faces challenges from mass tourism, including ecological degradation and cultural changes. This study aims to examine Bali's transportation system using a mixed-method approach. Qualitative data from field observations and interviews were combined with quantitative data on transportation quality. Qualitative findings highlighted issues such as traffic congestion, while quantitative data revealed specific numbers on passenger satisfaction levels. Integrating both methods provided a comprehensive understanding of Bali's transportation landscape. The study emphasizes the role of technology in improving public transit services and enhancing tourist experiences. The implications include the importance of sustainable tourism planning and infrastructure development in addressing transportation issues in Bali.
Co-Authors Brahmantya Agung Priharjuna Dessy Ruhati I Made Mahendra Putra I Wayan Widiana Made Darmiati Made Krishna Wira Gunawan Putu Ferry Krisna Mahendra Putu Puja, Ida Bagus