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All Journal Inter Komunika: Jurnal Komunikasi Inter Script: Journal of Creative Communication
Yunda Presti Ardilla
Universitas Bhayangkara Surabaya
Languange, Linguistic, Communication & Media Social Sciences

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Openness and Attention in the New Economy of the Social Media Era Yunda Presti Ardilla
Inter Komunika Vol 8, No 1 (2023): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/ik.v8i1.2043

Abstract

Abstract. Changes in the communication media in the form of social and business interactions have brought people to changes in the new economic ecosystem, especially social media. Social media offers an economic ecosystem called attention economy. In contrast to the money economy, attention is more abstract and requires steps for financialization. However, it remains a rare and contested item in the digital world. Various ways are used to get the attention. One of them is by using openess. This article applies a qualitative approach with the descriptive case study strategy and interviews with selected informants in order to describe how a non-profit institution, in this case the Lembaga Pengelola Dana Pendidikan Republik Indonesia (LPDP RI) / Educational Fund Management Institution of the Republic of Indonesia, applied openess to social media to attract attention from its followers. The data were collected by in-depth interviews. This technique works by recording verbal statements of the research subjects and involving other persons to limit word flows, which are submitted by questions. As a result, the non-profit institution did not fully implement openess in social media. This resulted in non-optimal attention from the followers, namely stake holders, scholarship recipients, prospective scholarship recipients and public.  It is suggested to other non-profit institutions to continuously apply openess in order to obtain benefits in the form of attention optimally. 
Spasialisasi horizontal media baru dan demokratisasi dalam implementasi sistem siaran televisi digital di indonesia Yunda Presti Ardilla; Rafly Fadhil Saputra
Inter Script : Journal of Creative Communication Vol 5, No 2 (2023): Inter Script : Journal of Creative Communication
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33376/is.v5i2.2197

Abstract

Siaran televisi digital di Indonesia tidak dapat dihindari lagi dikarenakan sistem siaran digital terus berkembang pesat di dunia penyiaran dan menjadi sistem siaran wajib di Indonesia. Globalisasi, perkembangan teknologi dan pertumbuhan media mendukung pertumbuhan kapitalisme dan bentuk turunannya di dalam negeri. Salah satunya adalah spasialisasi baik dalam bentuk vertical atau horizontal. Dengan menggunakan mengobservasi dokumen-dokumen penting dan relevan, penelitian ini berusaha mengivestigasi praktik spasialisasi horizontal dalam televisi digital dan dampaknya pada demokrasi Indonesia. Hasil penelitian menunjukkan bahwa bentuk baru televisi memberikan ruang subur atas praktik spasialisasi horizontal oleh pemilik media. Implikasinya, media yang seharusnya menjadi pilar demokrasi tidak mampu berdiri kokoh dan mengalami reduksi independensi terutama dalam kasus politik. Bentuk baru televisi hanya menunjukkan perubahan dalam sistem siarannya saja, tanpa mampu memperkuat demokrasi negara. Televisi digital tetap menjadi ruang konflik politik yang mewadahi kepentingan-kepentingan pihak tertentu.
Co-Authors Rafly Fadhil Saputra