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All Journal Indonesian Journal of Business Analytics (IJBA)
Heidi Reza Rulianto
Universitas Asa Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Indonesian Journal of Business Analytics (IJBA)

 1 
The Influence of Service Quality, Promotion and Location on Customer Satisfaction at Artotel Thamrin, Jakarta Syavira Salsabila; Heidi Reza Rulianto
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.4530

Abstract

The author of the research aims to determine the effect of service quality, promotion, and location on customer satisfaction at ARTOTEL Thamrin Jakarta. This study collected data from guests staying at ARTOTEL Thamrin Jakarta between March and April 2023. The data collection technique used a questionnaire, which was previously tested for validity and reliability. The collected data were analyzed using multiple regression analysis in SPSS 26 for Windows. The research findings show that service quality, promotion, and location together have a significant influence on customer satisfaction. In particular, promotion and location variables were found to have a significant positive effect on customer satisfaction, while service quality was not observed to have a significant effect on customer satisfaction.
Co-Authors Syavira Salsabila