Indonesian Journal of Business Analytics (IJBA)
Vol. 3 No. 3 (2023): June 2023

The Influence of Service Quality, Promotion and Location on Customer Satisfaction at Artotel Thamrin, Jakarta

Syavira Salsabila (Universitas Asa Indonesia)
Heidi Reza Rulianto (Universitas Asa Indonesia)

Article Info

Publish Date
29 Jun 2023

Abstract

The author of the research aims to determine the effect of service quality, promotion, and location on customer satisfaction at ARTOTEL Thamrin Jakarta. This study collected data from guests staying at ARTOTEL Thamrin Jakarta between March and April 2023. The data collection technique used a questionnaire, which was previously tested for validity and reliability. The collected data were analyzed using multiple regression analysis in SPSS 26 for Windows. The research findings show that service quality, promotion, and location together have a significant influence on customer satisfaction. In particular, promotion and location variables were found to have a significant positive effect on customer satisfaction, while service quality was not observed to have a significant effect on customer satisfaction.

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Journal Info
Indonesian Journal of Business Analytics (IJBA)
Website

Abbrev

ijba

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research ...