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All Journal Jurnal Pengabdian Masyarakat Akademisi International Journal of Islamic Business and Management Review IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Economic and Finance in Indonesia
HERISPON HERISPON, HERISPON
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Journal : International Journal of Islamic Business and Management Review

 1 
The Impact of Pricing, and Product Quality on Purchasing Decisions: Role Digital Marketing as a Moderating Herispon, Herispon; Sudriana, Putri
International Journal of Islamic Business and Management Review Vol. 3 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v3i2.808

Abstract

This study attempts to ascertain how factors related to product quality, competitive pricing, and digital marketing affect sales volume and how digital marketing modifies the relationship between sales volume and purchasing decisions at PT Sang Hyang Seri Marketing Branch Riau. In this study, information was gathered from 130 respondents via questionnaires, and SEM was used for analysis. Found that Digital marketing did not show any support when employed as a moderating variable between purchase decisions and sales volume, while all other variables studied had a substantial beneficial effect on purchasing decisions and sales volume, both concurrently and separately
The Impact of Work Discipline and Leadership on Teacher Performance Naimar, Naimar; Herispon, Herispon; Dzikra, Faira Medina
International Journal of Islamic Business and Management Review Vol. 4 No. 1 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v4i1.985

Abstract

Purpose–This study attempts to examine how the work discipline of teachers and the leadership of the principal affect the performance of teachers at the Al Huda Pekanbaru school. Methodology–Data was collected by teachers at Al Huda Pekanbaru school completing out questionnaires. 52 teachers at the Al Huda Pekanbaru school made up the study's population; each was a sample (saturated sample). Findings– Principal leadership and teacher performance were found to have a strong positive relationship and influence. Workplace discipline among teachers has a strong positive correlation with their effectiveness. The principal's leadership and the teachers' work discipline have a substantial positive relationship and impact on the teachers' performance. Novelty-there will be a positive tendency for teacher performance if the principal's leadership and the discipline of the teachers' work are both enhanced.
Co-Authors Anuar, Saiful arhipen yapentra, arhipen Dzikra, Faira Medina Fachri, Rizqi Hendrayani, Hendrayani Iskandar Iskandar Kurniawan, Tengku Reza Naimar, Naimar RORI KRESNA HADE, RORI KRESNA Siti Rofida Sudriana, Putri yulia harwina, yulia