Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Sintha Erika Putri
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penerapan Search Engine Optimization (SEO) Pada Strategi Digital Marketing UMKM Sintha Erika Putri; Budi Prabowo
NUSANTARA Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2023): Agustus : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i3.1452

Abstract

In the current digital era, MSMEs business competition is getting tougher in getting customers through digital marketing platforms. The best strategies and solutions are needed by MSMEs to gain market share by optimizing several search engine techniques. Digital marketing in the form of websites that rank well on Google search pages will get more potential visitors. The website must be capable of being featured on Google pages. One way to optimize a website is by using search engine optimization (SEO) techniques to get a good ranking on search engine pages. SEO techniques are needed to increase brand awareness and generate potential traffic for a company's services or products. In this study, the authors apply SEO to MSMEs engaged in florist business. This research is an implementative research with SEO Web Design Methodology method, which emphasizes the delivery of information precisely and quickly. The result of implementing the system development method carried out on the digital marketing platform software from Funcraft Florist is that the Funcraft.epizy.com website can appear on the initial ranking of Google pages after applying SEO techniques according to keywords.
Pengaruh Store Atmosphere, Price Discount, Dan Shopping Lifestyle Terhadap Impulse Buying Generasi Z Pada Store KKV Tunjungan Plaza Surabaya Sintha Erika Putri; Acep Samsudin
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10084

Abstract

Thes purpose research to the influence of store atmosphere, price discounts, and shopping lifestyle on the impulse buying of generation Z Tunjungan Plaza Surabaya store at the KKV. The variables this research are store atmosphere, price discount, shopping lifestyle as the independent variable and impulse buying as the dependent variable. This study use multiple linear regression analysis as a quantitative tool. In this reaserch, 100 respondents served as the sample size. Sampling used a nonprobability sampling method with purposive sampling technique. The data collection method uses a questionnaire. The results of this research show that store atmosphere, price discounts, and shopping lifestyle simultaneously have a positive and significant influence on impulse buying at the KKV Tunjungan Plaza Surabaya store. The store atmosphere variable partially has no influence on impulse buying at Tunjungan Plaza Surabaya store at the KKV. The price reduction variable at the KKV Tunjungan Plaza Surabaya store relevants and favorably affects impulsive purchases. The shopping lifestyle variable has a favorable and relevants influence on spontaneous purchases at the KKV Tunjungan Plaza Surabaya store.
Co-Authors Acep Samsudin Prabowo, Budi