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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan
Laila Ayu Rafika
Universitas Muhammadiyah Prof. DR. Hamka
Economics, Econometrics & Finance

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Journal : Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan

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Faktor-Faktor yang Mempengaruhi Permintaan Konsumen Teh Raja Laila Ayu Rafika; Sri Astuti; Camelia Safitri
Ekonomikawan: Jurnal Ilmu Ekonomi dan Studi Pembangunan Vol 23, No 1 (2023)
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ekonomikawan.v23i1.11278

Abstract

Utilization of technological advances makes ready-to-drink tea drinks a lifestyle of various groups of people who like instant and fast food and beverage products so that they can support their daily activities, that's why ready-to-drink tea products have sprung up offering many advantages and different flavors. latest. The researcher aims to describe the factors of consumer demand for Teh Raja products, namely ready-to-eat tea which continues to grow, in order to get a good response from the community so that the product survives. This study uses descriptive qualitative research. The data collection techniques carried out in this study are active participatory observation, semi-structured interviews, and documentation, the validation of the data used is done by triangulation. Teh Raja is moderate consumer income and consumer tastes in Teh Raja products are satisfied because the taste of Teh Raja is in accordance with the tastes of local consumers and feels satisfied.
Co-Authors Camelia Safitri Sri Astuti