Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Daya Saing : Jurnal Ilmu Manajemen
Gede Parmayasa
SEKOLAH TINGGI ILMU EKONOMI SATYA DHARMA
Decision Sciences, Operations Research & Management Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN KONSUMEN JAYA FRIED CHICKEN (JFC) DI SELURUH OUTLET CABANG SINGARAJA Gede Parmayasa; Gusti Putu Eka Kusuma
Jurnal Daya Saing Vol. 9 No. 2 (2023)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i2.1096

Abstract

This study aims to determine the effect of product quality, service quality, and price on consumer satisfaction. This type of research is quantitative research because it involves numbers and statistical calculation techniques. The population of this research is all consumers who have consumed Jaya Fried Chicken (JFC) Outlet Singaraja branch. The sampling technique was carried out using the Non Probability Sampling method with purposive sampling and accidental sampling. The number of samples in study obtained as many as 108 samples. Sources of data used in this study are primary data in the form of questionnaires measured by the Linkert scale and secondary data in the form of books, journals, theses, and other documents. The data analysis technique used in this study is multiple linear regression analysis with the help of SPSS version 20 program. The results of this study indicate that (1) product quality has a positive and significant effect on customer satisfaction, (2) service quality has a positive and significant effect on customer satisfaction. and (3) price has a positive and significant effect on consumer satisfaction.
Co-Authors Gusti Putu Eka Kusuma