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All Journal Indonesian Journal of Multidisciplinary Sciences
Dhea Devina
Universitas Islam Negeri Raden Fatah Palembang, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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MSME’s STRATEGY IN IMPROVING QUALITY DURING THE NEW NORMAL IN INDONESIA Diah Adinda Novalia; Dhea Devina; Maya Panorama
Indonesian Journal of Multidisciplinary Sciences Vol. 1 No. 2 (2022): Indonesian Journal of Multidisciplinary Sciences
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.738 KB) | DOI: 10.59066/ijoms.v1i2.223

Abstract

This study aims to identify and analyze strategies to improve the quality of MSMEs during the new normal which is affected by the Covid-19 pandemic. The research method used is descriptive qualitative method. The results obtained from this study indicate that there is a need for fast, precise and real steps from the government and business actors to cope with losses that have occurred due to the pandemic as well as utilize digital technology and follow the development of existing digital technology. such as promotions on social media and registering businesses to marketplace platforms, building personal branding, product innovation and diversification according to lifestyle.
Co-Authors Diah Adinda Novalia Maya Panorama