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All Journal Jurnal Ilmiah Multidisiplin Amsir
Darmawansah Ibrahim
Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada
Religion Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Pengaruh Citra dan Kualitas Pelayanan Sterhadap Keputusan Pembelian Tiket Pada PT Mirama Darmawansah Ibrahim; Arifuddin Arifuddin
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 1 (2022): Desember
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra terhadap keputusan pembelian tiket pada PT.Mirama dikota Parepare, untuk mengetahui pengaruh kualitas pelayanan terhadap keputusan pembelian tiket pada PT.Mirama dikota Parepare. Metode Analisis yang digunakan adalah metode analisis yang digunakan yaitu menggunakan analisis deskriptif dan analisis regresi berganda menggunakan aplikasi SPSS 20. Hasil penelitian menunjukan bahwa berdasarkan hasil analisis regresi linier berganda menunjukan variabel citra (0,938) kehandalan (-0,012), empati (-0,034), bukti fisik (-0,095) berpengaruh secara negatif terhadap keputusan pembelian sedangkan daya tanggap (0,002), jaminan (0,034), berpengaruh secara positif terhadap keputusan pembelian
Efek Harga dan Kualitas Layanan Terhadap Kepuasan Konsumen (Studi Pada Customer Toyota Avanza) Darmawansah Ibrahim
Jurnal Ilmiah Multidisiplin Amsir Vol 1 No 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

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Abstract

This research was conducted with the aim to determine the effect of price and service quality on consumer satisfaction in car users Toyota Avanza Pt. Hadji Kalla Branch. Urip Sumoharjo Makassar This study uses a questionnaire to be given to consumers who use Toyota Avanza cars, as many as 52 samples from some of the existing population. Data were analyzed using the SPSS Version 16 program. The results of this study indicate that price has a significant effect on customer satisfaction in purchasing a Toyota Avanza car, service quality has a significant effect on customer satisfaction in purchasing a Toyota Avanza car, price and service quality have a significant effect on customer satisfaction in purchasing Toyota Avanza car. The results of multiple linear regression analysis between price and service quality simultaneously have a significant influence on customer satisfaction in purchasing a Toyota Avanza car.
Co-Authors Arifuddin