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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Bersama Masyarakat Indonesia
Dimas Aditya Rama
Universitas Pembangunan Nasional ‘Veteran’ Jawa Timur
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

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Pemanfaatan Online Food Delivery (Shopee Food Dan Gofood) Dalam Pemasaran Dan Penjualan Produk UMKM Di Gunung Anyar Tambak Shinta Rifianing Prasetya; Rafi Athallah Rivai; Muhammad Bagus Yoga Hutama; Dimas Aditya Rama; Dyan Fransiska Agata
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 1 No. 3 (2023): Juli : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v1i3.180

Abstract

Along with the current technology development, business activities in the culinary field also use technology to run their business. One of them is the use of online food delivery services which is no longer an advantage of a business today but has become a necessity for business owners to compete with other companies. The implementation of this community service aims to facilitate MSMEs to have skills in the use of online food delivery technology, especially using GoFood and Shop Food to market their products. This research uses descriptive qualitative methods by conducting observations and interviews, not only that, this research uses the learning method of practicing using online food delivery technology. The result of this community service is that MSMEs can market their products through GoFood and Shop Food so that the marketing range will be more comprehensive and attract more consumers, which can also increase sales
Pengembangan Usaha Mikro Kecil Menengah (UMKM) Berbasis Agribisnis Di Kelurahan Gunung Anyar Tambak Dyan Fransiska Agata; Dimas Aditya Rama; Praja Firdaus Nuryanda; Noor Rizkiyah
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.439

Abstract

MSMEs in Surabaya reached around 60 thousand in 2022. Meanwhile, the number of MSMEs in the culinary or agribusiness sector is around 25 thousand. According to this large number, MSMEs owners are required to have their own advantages characteristics. The strategy that can be applied to increase the competitiveness of an MSME is through branding. The implementation of this community service aims to develop and improve the competitiveness of MSMEs through branding mentoring. This research uses survey, socialization, analysis, and branding methods. The result of this community service are that MSMEs are helped by the implementation of branding, such as logos, product photos, and taglines. So that these MSMEs are more easily recognized and attract consumers and can increase competitiveness and sales.
Co-Authors Dyan Fransiska Agata Muhammad Bagus Yoga Hutama Noor Rizkiyah Nuryananda, Praja Firdaus Rafi Athallah Rivai Shinta Rifianing Prasetya