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All Journal Enrichment : Journal of Management
Ramlawati Ramlawati
Universitas Muslim Indonesia, Makassar, Indonesia
Economics, Econometrics & Finance

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The influence of leadership style, work discipline, job satisfaction, and work environment on employee performance BKKBN Kota Palopo Indra Kusdarianto; Ramlawati Ramlawati; Masdar Mas’ud
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1415

Abstract

Performance is the result of work in quality and quantity achieved by employees in carrying out their duties in accordance with the responsibilities given to them. Many factors cause human resources to have superior performance so as to encourage organizational performance. These factors such as leadership style have a strong influence on the running of the organization and the survival of the organization. Furthermore, other factors that can affect performance are work discipline, job satisfaction, and work environment. This study aims to determine the effect of leadership style, work discipline, job satisfaction and work environment on the performance of employees of the Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) of Palopo City, South Sulawesi. The population in this study were all employees of the BKKBN of Palopo City, South Sulawesi as many as 143 people. However, the sample used was 105 people with the Slovin Formula. Sampling using simple random sampling. The analysis method used is descriptive analysis and multiple linear regression analysis. The results showed that leadership style and work discipline affect the performance of employees of the BKKBN of Palopo City, South Sulawesi, while job satisfaction has no effect on the performance of employees of the BKKBN of Palopo City, South Sulawesi. And the work environment affects the performance of employees of the BKKBN of Palopo City, South Sulawesi. Then leadership style, work discipline, job satisfaction and work environment simultaneously affect the performance of employees of the BKKBN of Palopo City, South Sulawesi.
BRImo product marketing communication strategy at Bank Rakyat Indonesia Watampone branch office Marwan Tuasikal; Ramlawati Ramlawati; Budiandriani Budiandriani
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1450

Abstract

This study explains the use of the BRImo digital application in meeting the needs of the community at PT BRI KC Watampone. The method used is qualitative research method. The type of research used is descriptive research. The results of the study are 1) In the procedure for using Mobile Banking, the use of services obtained by customers allows customers to access their bank accounts through the BRI Mobile Banking application on smartphones. In particular, mobile banking has a positive impact on banks, customers and cellular telephone operators. The positive impact for banks is to gain more customers and gain customer trust. For customers, getting more services from the bank because Mobile Banking will facilitate customers in conducting banking transactions; 2) Strategies to facilitate customer electronic transactions, namely increasing the number of users of the completeness of service products that are ready to offer strategic locations, friendliness and effectiveness of services and facilities that support consumer convenience make consumers and customers feel safe and comfortable and customers are more willing to try the products offered. The bank tries to promote its services and services both directly and indirectly; 3) BRI KC Watampone's communication strategy conducts direct acquisition using BRI KC Watampone employees and customers. All BRI employees are required to download BRImo and transact with BRImo. Marketers acquired BRImo products to core cooperation customers and existing customers. BRImo also acquires employees from agencies and / or companies that already have BRI KC Watampone as core cooperation customers of BRI KC Watampone.
Co-Authors Budiandriani Budiandriani Indra Kusdarianto Marwan Tuasikal Masdar Mas’ud