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All Journal Enrichment : Journal of Management International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Ihsan Effendi
Universitas Medan Area, Indonesia
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The influence of brand image and digital marketing on the decisions to visit tourists to improve the community's economy in Sayum Sabah Sekar Chalifah Segara; Ihsan Effendi; Adelina Lubis
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1505

Abstract

This study aimed to determine the effect of Brand Image and Digital Marketing on the decision to visit tourists to improve the economy of the people in Sayum, Sabah. Sayum Sabah village is one of the Sibolangit sub-district villages with beautiful natural scenery and abundant agricultural produce. However, Sayum Sabah village is the poorest village in the Sibolangit area, requiring special attention from various parties to maximize its natural potential in order to improve the welfare of the village population. The sample in this study was 98 tourist visitors. Multiple linear regression and hypothesis testing are the analytical methods used. The results of the study show that brand image has a significant effect on visiting decisions. Digital Marketing influences the decision to visit tourists to improve the people's economy in Sayum, Sabah. Branding is one way that can be used to form an image or uniqueness of a destination to maintain the sustainability of a tourist village through a marketing system. They are branding a function as a differentiator or comparison between brands or products. These results illustrate that Digital Marketing is a determinant of increasing Visit Decisions.
THE EFFECT OF EMPLOYEE EMPOWERMENT, ORGANIZATIONAL CULTURE, COMPENSATION, AND WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE IN PT. PERKEBUNAN NUSANTARA III Andri Putra Panjaitan; Syahbuddin Hasibuan; Ihsan Effendi
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 4 (2023): August
Publisher : PT. ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i4.52

Abstract

Study This aim To know the influence empowerment of employees, culture organization, compensation, and the environment Work to performance employee executor at PT. Perkebunan Nusantara III. This study uses a quantitative descriptive method. This research was conducted at PTPN III. The population in this study was 17,368 employees implementing oil palm plantations P III. TPNThe number of samples in this study were 174 samples from 20 plantations of PTPN III entities. The independent variables in this study consisted of employee empowerment (X 1 ), organizational culture (X 2 ), compensation (X 3 ), and work environment (X 4 ), while the dependent variable was employee performance (Y). Determination of the sample was carried out by purposive random sampling. Data analysis was performed using multiple linear regression analysis. The study results show that employee empowerment positively and significantly affects employee performance. Organizational culture has a positive and significant effect on employee performance. Compensation has a positive and significant effect on employee performance. The work environment has a positive and significant effect on employee performance. Simultaneously employee empowerment, organizational culture, compensation, and work environment significantly affect the performance of implementing employees at PT. Perkebunan Nusantara III.
Co-Authors Adelina Lubis Andri Putra Panjaitan Sekar Chalifah Segara Syahbuddin Hasibuan