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Dede Kurniyawan
Universitas Indonesia
Languange, Linguistic, Communication & Media Social Sciences

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Pesan Kampanye Penggunaan Sedotan Stainless Steel: Perspektif Theory of Planned Behavior Dede Kurniyawan
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2175

Abstract

Tackling climate change is the 13th goal in the Sustainable Development Goals (SDGs). One of the simple actions that can be taken in order to prevent the issue of climate change is the use of environmentally friendly straws, specifically the use of stainless steel straws. In order for the public to know about the issue of climate change, social media has an important role. This study aims to see the effect of social media exposure related to climate change issues on behavior to use stainless steel straws. In addition, this study uses predictors of the Theory of Planned Behavior, namely attitudes, subjective norms, and Perceived Behavioral Control (PBC). By using Structural Equation Modeling (SEM), the results of the study show that attitudes, subjective norms, and Perceived Behavioral Control (PBC) directly influence an intentions and indirectly influence the behavior of using stainless steel straws. Another finding is that exposure to social media related to climate change issues owned by family and close friends also has a direct positive effect on attitudes, subjective norms, Perceived Behavioral Control, and behavioral intentions, which in turn have a positive indirect effect on the behavior of using stainless steel straws.
Campaign Messages of Using Stainless-Steel Straws: A Theory of Planned Behavior Perspective Dede Kurniyawan
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2175

Abstract

Tackling climate change is the 13th goal in the Sustainable Development Goals (SDGs). One of the simple actions that can be taken to prevent the issue of climate change is the use of environmentally friendly straws, specifically the use of stainless-steel straws. For the public to know about the issue of climate change, social media has an important role. This study aims to see the effect of the exposure of messages on social media related to climate change issues on the behavior to use stainless-steel straws. In addition, this study uses predictors of the Theory of Planned Behavior, namely attitudes, subjective norms, and Perceived Behavioral Control (PBC). Using Structural Equation Modeling (SEM), the study results show that attitudes, subjective norms, and Perceived Behavioral Control (PBC) directly influence intentions and indirectly influence the behavior of using stainless-steel straws. Another finding is that exposure to persuasive messages on social media related to the use of environmentally friendly straws owned by family and close friends also has a direct positive effect on attitudes, subjective norms, Perceived Behavioral Control, and behavioral intentions, which in turn have a positive indirect effect on the behavior of using stainless-steel straws.
Relationship between Gen Z’s Personality and Motivations with TikTok Usage During Pandemic Risa Krisadhi; Dede Kurniyawan; Dewi Nandini Aryawan; Hanni Shabrina Johan; Muhammad Ikbar Ishomi
Mediator: Jurnal Komunikasi Vol. 16 No. 2 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i2.2665

Abstract

The COVID-19 pandemic has significantly reshaped how people communicate due to restrictions on direct interaction, impacting both mental and physical well-being. Social media, particularly TikTok, gained widespread attention during the pandemic, notably among Gen Z, offering online expression and entertainment to compensate for limited in-person interaction. However, the interplay between Gen Z's personality traits, motivations, and TikTok usage remains relatively unexplored. In order to fill the gap, this research investigates how Gen Z's personality traits influence TikTok media usage, considering the mediating role of motivations during the pandemic. Employing the Uses and Gratifications framework and the Big Five Personality factors, the research collected data from 400 Gen Z participants in the Jabodetabek and then analyzed by Path Analysis. The findings show that personality traits do influence TikTok usage, mediated by motivations for information seeking and sharing, social interaction, escapism and relaxation, as well as norm and trend following. In this research, the classification of the Big Five Personalities was different because the research only found four types of personality in Gen Z: extraversion, conscientiousness and neuroticism, agreeableness, and openness. Gen Z's motivation for using TikTok during the COVID-19 pandemic differs for each personality.
Co-Authors Dewi Nandini Aryawan Hanni Shabrina Johan Muhammad Ikbar Ishomi Risa Krisadhi