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All Journal Tatar Pasundan: Jurnal Diklat Keagamaan
Juliani Jamilah
UIN Sunan Gunung Djati Bandung
Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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PUBLIC RELATIONS PROGRAM MANAGEMENT AT MADRASAH ALIYAH FOR INCREASED COMMUNITY PARTICIPATION Mohamad Erihadiana; Reza Fauzi; Juliani Jamilah
Tatar Pasundan: Jurnal Diklat Keagamaan Vol 17, No 1 (2023): Tatar Pasundan: Jurnal Diklat Keagamaan
Publisher : Balai Diklat Keagamaan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.065 KB) | DOI: 10.38075/tp.v17i1.313

Abstract

Public relations is the most essential aspect of enhancing and maintaining the Institution's image. Ineffective implementation of public relations programs is frequently the cause of insufficient community participation. Therefore, it is necessary to analyze the sustainability of public relations initiatives in educational institutions through their management. This study was conducted at Madrasah Aliyah Sirnamiskin in the city of Bandung. This study aims to determine and analyze the management of public relations programs in Madrasah Aliyah Sirnamiskin Bandung City in an effort to increase community participation and the arrangement of an ideal madrasah environment. This study employs a qualitative research methodology with a descriptive technique of analysis. Annual programs, semester programs, quarterly programs, monthly programs, and weekly programs are the types of implementation of public relations programs that support increased community participation. In Madrasah Aliyah Sirnamiskin Bandung City, effective management in the preparation of public relations programs has implications for increasing community participation and constructing a positive madrasah environment.Keywords: Public Relations; Program; Participation; Society; Management 
Co-Authors Mohamad Erihadiana Reza Fauzi