Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Reza Afra Nabila
Universitas Indonesia Membangun
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh kualitas pelayanan, promosi, dan harga terhadap kepuasan pelanggan Reza Afra Nabila; Palupi Permata Rahmi
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 11 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of online business actually opens up promising opportunities for service companies. Therefore, goods delivery services are currently increasing with the existence of online businesses. A well-known freight forwarding and logistics service provider in Indonesia, JNE Agent Dipati Ukur Bandung delivers packages, documents, vehicles and other goods. However, despite previous customer satisfaction surveys, JNE's services, promotions, and prices remain unfavorable to customers. The purpose of the study was to determine the effect of Service Quality, Promotion, and Price on Customer Satisfaction at JNE Dipatiukur. The research method used is quantitative descriptive method. The analysis used includes validity test, reliability test, classical assumption test, multiple regression analysis, correlation coefficient, coefficient of determination and hypothesis testing. Customer satisfaction is descriptively rated as not good, Service Quality is descriptively rated as not good, Promotion is rated as not good and Price is descriptively rated as not good. The results of the analysis show that service quality, promotion, and price have a value that has an influence on customer satisfaction and has a very strong correlation. Simultaneously Service Quality, Promotion and Price affect Customer Satisfaction, have a very strong relationship.
Co-Authors Palupi Permata Rahmi