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All Journal Madani : Jurnal Pengabdian Kepada Masyarakat International Journal of Management Science and Application
Ervina Ervina
Universitas Tarumanagara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PERANAN PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN PT SAHABAT JAYA SUKSES Edalmen Edalmen; Ervina Ervina
MADANI: Jurnal Pengabdian Kepada Masyarakat Vol 9 No 1 (2023): Madani : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM UPN Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53834/mdn.v9i1.4874

Abstract

PT Sahabat Jaya Sukses is incurring high marketing cost and facing declining sales. These can happen because this company is still doing offline marketing that requires high-cost, has narrow reach marketing, and has less target market’s accuracy. On the other hand, there’s a potential for this company to do online (digital) marketing that requires low-cost, reaches a wider market, and has more target market’s accuracy. This student creativity program in the form of internship as a digital marketer aims to increase the sales of PT Sahabat Jaya Sukses. This student creativity program begins with collecting data by conducting observations, interviews, and documentation related to the marketing problems in this company. Next, practice is being done by creating content designs that will be promoted through Instagram and Facebook, promoting the content designs in Instagram using Instagram ads, sharing the content designs in Facebook to various groups on Facebook that related to the target market, and creating and operating an online shop on Tokopedia. Broadly speaking, this student creativity program is able to give positive benefit for the sales of PT Sahabat Jaya Sukses, which the sales from January to May 2022 are higher than the sales from January to May 2021. Therefore, it is suggested that PT Sahabat Jaya Sukses should increase the number of employees working in the digital marketing department and respond well and fast to online questions or statements from customers with the aim of increasing the sales.
Physical Environment and Food Safety on Loyalty through Customer Satisfaction at Fast Food Restaurant “X” in North Jakarta Rodhiah Rodhiah; Lerbin R Aritonang R; Ervina Ervina
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.137

Abstract

The market potential for fast food restaurants in Indonesia is large. Fast food restaurant “X” in North Jakarta which is one of the fast food restaurants in Indonesia has four competitors that becomes a challenge. Therefore, this fast food restaurant can build good relationships with customers, so customer loyalty can be achieved. Customer loyalty can be influenced by physical environment and food safety through customer satisfaction. Furthermore, customer loyalty can be influenced by customer satisfaction. Customer satisfaction can be influenced by physical environment and food safety. Thus, this research aims to test the influence of physical environment and food safety on customer satisfaction; test the influence of customer satisfaction on customer loyalty; and examine the role of customer satisfaction in mediating the influence of physical environment and food safety on customer loyalty. The study population is customers from fast food restaurant “X” in North Jakarta. 140 people as the research respondents were examined. The sampling method used is non-probability with purposive sampling technique. The research instruments used are questionnaires via Google Form. The data analysis technique used is SEM using SmartPLS software. The results are physical environment and food safety have positive influence on customer satisfaction, customer satisfaction has positive influence on customer loyalty, and physical environment and food safety have positive influence on customer loyalty through customer satisfaction. Hence, fast food restaurant “X” in North Jakarta must pay attention to the physical environment and food safety because these can increase customer satisfaction and ultimately maintain customer loyalty.
Co-Authors Edalmen, Edalmen Lerbin R Aritonang R Rodhiah Rodhiah