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All Journal Journal of Economic and Business Education
Denisa Anataya Harliyana
Economic Education Department, Universitas Negeri Gorontalo
Economics, Econometrics & Finance Education

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Pengaruh Promosi Online Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Pada Industri Yunita Meubel. Denisa Anataya Harliyana; Usman Moonti; Agil Bahsoan; Radia Hafid; Sudirman Sudirman
Journal of Economic and Business Education Vol 1, No 1 (2023)
Publisher : State University of Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.722 KB) | DOI: 10.37479/jebe.v1i1.18686

Abstract

This study aims to determine the effect of online promotion and service quality on consumer purchasing decisions in the Yunita Furniture Industry, Lolak Village, Lolak Sub-district, Bolaang Mongondow Regency. This study uses quantitative research with multiple linear regression statistical analysis, t-test, and F-test. Data collection technique applies questionnaires. The results show that online promotion and service quality have a significant effect on consumer purchasing decisions in the Yunita Furniture Industry, Lolak Village, Lolak Sub-district, Bolaang Mongondow Regency, which is indicated by the value of the regression equation obtained by the price Fcount =4.28 and Frable= (0.95) (1,23) = 91.464, which means Eount F Count F Table according to the test criteria that the regression equation above is significant.
Co-Authors Agil Bahsoan Radia Hafid Sudirman Sudirman Usman Moonti