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Analisis Pengaruh Bauran Pemasaran PT. Avtech Adventure Technologi Terhadap Penjualan Melalui Keputusan Pembelian Bonadi Mangun Kusumo; Andini Nurwulandari
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.721 KB) | DOI: 10.36418/syntax-literate.v8i2.11454

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh produk, harga, lokasi dan promosi terhadap keputusan pembelian serta dampaknya terhadap penjualan pada PT. Avtech Adventure Technologi. Pengumpulan data dilakukan melalui pengisian kuisioner oleh 125 responden. Adapun metode analisis yang digunakan adalah kuantitatif dengan Structural Equation Model (SEM). Hasil penelitian menunjukkan bahwa produk, lokasi dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Harga berpengaruh negatif tidak signifikan terhadap keputusan pembelian dan penjualan. serta hasil menunjukkan produk, lokasi dan promosi secara tidak langsung berpengaruh positif dan signifikan terhadap penjualan melalui keputusan pembelian. Penelitian ini dapat bermanfaat bagi pengambil kebijakan di PT. Avtech Adventure Technologi untuk meningkatkan keputusan pembelian dan penjualan.
The Effect Of Leadership Style, Non-Physical Work Environment, Organizational Culture On Employee Performance Through Motivation at The Immigration Office, South Jakarta Andini Nurwulandari; Mas Tri Irmawanti
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i2.3054

Abstract

In a work organization, leadership plays a crucial role in organizational activities and even the sustainability of the organization itself. The role of leadership is highly strategic as one of the determinants of success in achieving the organization's vision, mission, and operational plans. The performance of each employee is also highly dependent on the leadership capabilities of the management across all levels, as they coordinate all organizational activities and create a conducive work environment climate. Leadership is the process of influencing or setting an example by the leader to their followers in an effort to achieve organizational goals. The purpose of this study was to analyze the influence of leadership style, organizational culture, work environment, employee performance and motivation as an intervening variable at the Immigration Office Class I Special Non TPI, South Jakarta. The research sample was 102 people selected by random sampling method. Data collection uses a questionnaire and Structural Equation Modeling (SEM) is used as an analysis technique. The results of testing the data found that with direct influence, leadership style, work environment and organizational culture were able to influence employee performance. In indirect influence, only motivation is capable of mediating.
The Effect of CEO Narcissism, Company Size, and Free Cash Flow on Financial Performance through CSR in SOEs on the IDX 2018-2022 Gunawan Hadi Prastiyono; Andini Nurwulandari
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 6 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i6.1116

Abstract

This study aimed to determine the effect of CEO Narcissism, Company Size, and Free Cash Flow through Corporate Social Responsibility (CSR) on Financial Performance in State-owned enterprises Companies. This study uses a quantitative approach with data sources from the Indonesia Stock Exchange (IDX) official website using the Warppls 7.0 application. The research sample data were from 16 state-owned enterprise companies. The test results show that CEO Narcissism has a negative and significant effect on Corporate Social Responsibility (CSR), Company Size has a negative and insignificant effect on Corporate Social Responsibility (CSR), Free Cash Flow has a positive and insignificant effect on Corporate Social Responsibility (CSR), CEO Narcissism is unable to mediate the effect of Corporate Social Responsibility (CSR) on financial performance. Company Size cannot mediate the effect of Corporate Social Responsibility (CSR) on financial performance. Free Cash Flow cannot mediate the influence of Corporate Social Responsibility (CSR) on financial performance. The Total Determination Coefficient in this study is 0.285 or 28.5%. This indicates the model can explain 28.5% of the data's information. Other factors not included in the study model account for the remainder.