Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Ilham Munif Bahasuan
Universitas Ciputra
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP NIAT PEMBELIAN ULANG PADA PELANGGAN SURABAYA LEATHER Ilham Munif Bahasuan; Krismi Budi Sienatra
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2173

Abstract

This study aims to determine the effect of perceived price and product quality on repurchase intentions with the object under study is Surabaya Leather. The variables used in this study are the perception of price and product quality as independent variables and repurchase intention as the dependent variable. The method used is quantitative multiple linear regression. The sample used in this study used a non-probability sampling method with a census technique or a saturated sample and a sample of 40 respondents. Data collection techniques in this study were carried out by distributing questionnaires using a Likert scale of 1-5. Based on the results of data analysis, it can be concluded that the price perception variable has a partial and significant effect on repurchase intentions, as well as the product quality variable has a partial and significant effect on repurchase intentions. In addition to the model feasibility test, it can be found that the perception of price and product quality has a significant value simultaneously on repurchase intention.
Co-Authors Krismi Budi Sienatra