Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Economos : Jurnal Ekonomi dan Bisnis
M. Jurais Ardiansyah
Universitas Sarjanawiyata Tamansiswa Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Price And Service Quality on Consumer Satisfaction With Purchasing Decisions As Mediating Variables on Alfamart Consumers Muinah Fadhilah; Agus Dwi Cahya; M. Jurais Ardiansyah
Economos : Jurnal Ekonomi dan Bisnis Vol 5 No 2 (2022): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.556 KB) | DOI: 10.31850/economos.v5i2.1808

Abstract

This study aims to determine the effect of price and service quality on consumer satisfaction with purchase decisions as a mediating variabel on Alfamart consumers. The sampling technique used the Lemeshow formula. Data were obtained by distributing questionnaires about price, service quality, purchasing decisions, and consumer satisfaction to 130 respondents. The data analysis technique in this study is the Structural Equation Model (SEM) using the AMOS application. The results showed: 1) Price and service quality had a positive and significant effect on consumer satisfaction at Alfamart consumers. 2) Price and Service Quality have a positive and significant effect on purchasing decisions for Alfamart consumers. 3) Price and Service Quality have a positive and significant effect on Alfamart consumer satisfaction through the buyer's decision variabel as an intervening variabel. 4) Purchase decisions affect consumer satisfaction at Alfamart consumers.
Co-Authors Agus Dwi Cahya Muinah Fadhilah