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All Journal Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Journal Economics Technology and Entrepreneur
Hanif Ardhi Pranata
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Upaya Menggunakan Whatsapp Bisnis Dalam Branding Dan Pengembangan UMKM Oleh Mahasiswa KKNT MBKM UPN “Veteran” Jawa Timur Zumrotul Fitriyah; Natasya Intan Ayu Praditha; Hanif Ardhi Pranata; Galuh Kinanti
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.299

Abstract

As long as there is an internet connection, social media can be accessed by anyone, regardless of location or time zone. Small and medium entrepreneurs use social media that is widely accessible, simple, and fast as a marketing medium to be bolder in promoting their products. The material in the UPN "Veteran" UPN "Veteran" East Java Thematic KKN activities is the difficulties faced by MSMEs in developing their businesses which are the inspiration for this article. The purpose of this research activity is to learn more about the importance of digitalization through social media, such as opening shops on Instagram, Tiktok, Facebook and Whatsapp, for businesses that can offer or encourage product sales with the aim of increasing sales turnover. The research method of this article is a qualitative research method arranged descriptively. Furthermore, the task of innovation is needed to encourage organizational progress in expanding market access by using virtual entertainment-based data innovation, especially in the use of WhatsApp Business which can be used as the leading promotional correspondence medium. With the existence of the Thematic Real Work Lecture program, it is hoped that by using social media in the form of WhatsApp Business for counseling and training on MSME development in the areas where the Thematic Real Work Lecture program is being carried out from UPN "Veteran" East Java can educate the wider community about the importance of social media in development business, keep abreast of the times and make the most of it.
ANALISIS EFEKTIVITAS APLIKASI PENCATATAN KEUANGAN SEBAGAI SARANA PENGELOLAAN KEUANGAN PADA UMKM "FINZA COOKIES AND CAKE" DI DESA MRANGGONLAWANG KECAMATAN DRINGU KABUPATEN PROBOLINGGO Taufikurrahman; Adinda Yumna Nisrina; Alifia Iga Sutrisno; Alodiya Sifa Meiyantika; Hanif Ardhi Pranata; Padang Fitria Bintari
Journal Economics Technology And Entrepreneur Vol 2 No 02 Juni (2023): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

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Abstract

Pada penelitian ini bertujuan untuk mengetahui tingkat efektivitas penggunaan aplikasi keuangan sebagai sarana pengelolaan keuangan pada UMKM Finza Cookies and Cake di Desa Mranggonlawang Kecamatan Dringu Kabupaten Probolinggo. Jenis penelitian yang digunakan adalah penelitian kualitatif deskriptif, dimana teknik pengumpulan data yang digunakan berupa observasi, wawancara terstruktur, serta dokumentasi kepada informan terkait. Efektifitas penggunaan aplikasi Pencatatan Keuangan diukur berdasarkan fitur-fitur yang ada di aplikasi ini antara lain mencatat aktivitas pengeluaran dan pemasukan harian, menghitung selisih, melaporkan aktivitas pencatatan keuangan per hari, bulanan, mingguan bahkan tahunan sehingga memudahkan pengguna untuk memantau keuangannya. keuangan. Hasil penelitian mengenai keefektifan aplikasi ini diperoleh melalui wawancara dengan informan terkait yaitu pemilik UMKM kue yaitu Finza Cookies And Cake di Kecamatan Dringu yang dinyatakan memiliki keefektifan dalam hal pembuatan laporan keuangan. dibutuhkan oleh pelaku UMKM khususnya pelaku UMKM di Kabupaten Dringu sendiri. Sebagian besar pelaku UMKM di Kecamatan Dringu memiliki antusias yang sangat tinggi dalam menggunakan aplikasi Nota Keuangan itu sendiri.
Co-Authors Adinda Yumna Nisrina Alifia Iga Sutrisno Alodiya Sifa Meiyantika Galuh Kinanti Natasya Intan Ayu Praditha Padang Fitria Bintari Taufikurrahman Zumrotul Fitriyah