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All Journal Jurnal Netnografi Komunikasi
Bertha K. Sinambela
Universitas Satya Negara Indonesia
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PENGARUH PERSONAL BRANDING JOVI ADHIGUNA DI INSTAGRAM TERHADAP MINAT FASHION ANDROGINI (Survey Pada Followers Akun Instagram @ joviadhiguna) Bertha K. Sinambela; Saskia Novendra
Jurnal Netnografi Komunikasi Vol. 1 No. 2 (2023): Jurnal Netnografi Komunikasi Volume 1 No. 2 Tahun 2023
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (230.353 KB) | DOI: 10.59408/netnografi.v1i2.3

Abstract

Abstract - Androgynous fashion in Indonesia is becoming known to the public through several androgynous influencers or content creators. They managed to express themselves as androgynous figures on social media, one of which was Instagram. Every influencer has the influence to encourage people, especially their followers to try to follow their lifestyle, or imitate their dress style. The theory used in this study is the theory of Computer Mediated Communication or CMC where the theory is a communication process using computer technology media. This research uses a positivistic paradigm, a quantitative approach, survey methods, and the nature of explanatory research. The total population is 809,000 followers from the @joviadhiguna instagram account and taking samples using the slovin formula with a large 10% error rate, so as to get 100 samples. Data analysis used correlation test, simple linear regression, determination test, and t test. The result of the research is the correlation value is 0.626 (6.26%) then the t_count value is 7.948 above the t_table value of 1.985 with a significance value of 0.00.
Pengaruh Fitur Instagram Stories Terhadap Eksistensi Diri Remaja (Survei Pada Remaja Di RW 09 Ciledug, Kelurahan Sudimara Tangerang) Bertha K. Sinambela; Zevi Ariska
Jurnal Netnografi Komunikasi Vol. 2 No. 1 (2023): Jurnal Netnografi Komunikasi Volume 2 No. 1 Tahun 2023
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/netnografi.v2i1.14

Abstract

Social media is in great demand and is becoming a trend, especially among teenagers. The development of social media that is so significant makes this media a place for self-existence, one of which is the Instagram stories feature. This study uses the uses and gratification theory, where this theory focuses on the use of media to satisfy one's needs. This study uses a positivistic paradigm, a quantitative approach, with a survey method and the research is explanatory. The population of 207 respondents took a sample using the Slovin formula with a precision of 5%, resulting in a sample of 136 respondents. The results of the study prove that the influence of the Instagram stories feature has an effect on the self-existence of adolescents due to the influence of the independent variable (independent) which has a t count of 9,170 > 1,977 with a significance value of 0.000 < 0.05. So it can be concluded, namely accepting Ha and rejecting Ho, meaning that the Instagram Stories feature variable has a significant influence on Adolescent Self-Existence
Co-Authors Saskia Novendra Zevi Ariska