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All Journal Indonesian Journal of Economics, Entrepreneurship, and Innovation Makkareso : Riset Pengabdian Masyarakat
Asriadi Arifin
STAI DDI SIDRAP
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Social Sciences Other

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Marketing Mix Strategy (4P) of MSME in The Pandemic Time of Covid-19 Asriadi Arifin; Murtiadi Awaluddin; Amiruddin K; Irwandi; Andi Nur Annisa M
Indonesian Journal of Economics, Entrepreneurship, and Innovation Vol. 3 No. 3 (2023): Januari
Publisher : ILIN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.562 KB) | DOI: 10.31960/ijoeei.v3i3.1932

Abstract

This research aims to examine the marketing mix strategies implemented by MSMEs during the Covid-19 pandemic. The research method uses descriptive qualitative with a phenomenological approach to obtain an overview of the marketing mix strategy used by MSMEs in Makassar City with the concept of ghost kitchen during the Covid-19 pandemic. Primary data was obtained directly from informants by conducting interviews with the owner of Kaku Food. In this study, secondary data was obtained from reference books, journals, articles, research, magazines, newspapers and websites related to this research. Data collection techniques used include observation, interviews and documentation. The conclusion is Marketing Strategy of MSMEs during the Covid-19 Pandemic is carried out in accordance with the concept of the marketing mix. The marketing scheme is to offer products according to consumer needs at prices that are adjusted between capabilities and consumer economic conditions, and promotions are prioritized on online promotions. That way, MSMEs can maintain their stability and sustainability even though they are experiencing the Covid-19 pandemic.
Meningkatkan Literasi Keuangan Syariah Melalui Pelatihan Sistem Operasional Perbankan Syariah Bagi Guru dan Siswa UPTD Sman 5 Parepare I Nyoman Budiono; Asriadi Arifin; Rahma; Fidia Harfiana
Makkareso: Riset Pengabdian Masyarakat Vol 1 No 2 (2023): Makkareso Journal: Jurnal Pengabdian kepada Masyarakat IAIN Parepare
Publisher : Jurnal Makkareso

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/makkareso.v1i2.7141

Abstract

Sharia banking is a financial institution that has a very important role in supporting the national economy and choosing the same direction for Islamic economic development as envisioned by the Government, but despite this, sharia banking still has several obstacles related to several things, one of which is Sharia bank users are still minimal due to the low level of sharia financial literacy. This community service aims to socialize sharia financial literacy through sharia banking training for UPTD students at SMA Negeri 5 Parepare so that this activity is expected to increase the financial literacy of the participants. The method used is pre test and post test, and this stage consists of preparation, implementation and evaluation stages. The results show that there is a very significant increase in the level of sharia financial literacy in sharia banking products among UPTD students at SMA Negeri 5 Parepare, as in the previous pre-test the average score obtained by students was 52.75, while in the post-test after the material was given it showed the value is 90.5.
Co-Authors Amiruddin K Andi Nur Annisa M Fidia Harfiana I Nyoman Budiono Irwandi Murtiadi Awaluddin Rahma