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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Hybrid Advertising Journal: Publication for Advertising Studies Jurnal Pustaka Dianmas
Nono Sungkono
Universitas Prof. Dr. Moestopo (Beragama), Jakarta
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Pengelolaan Konten Media Sosial Sebagai Sarana Pemasaran Usaha Kecil Warga Kampung Anyar, Kabupaten Bogor Radja Erland Hamzah; Nono Sungkono; Prasetya Yoga Santoso
Jurnal Pustaka Dianmas Vol 2, No 2 (2022)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Community service activities aim to empower the community through social media content management training for marketing tools. Providing information to the public how big the role of social media is as a tool in marketing. This training activity was carried out in Tegal Village, Kemang District, Bogor Regency. Most of the residents who attended owned small businesses so this training was effective because it targeted people who wanted to take advantage of social media to increase online sales. The method used in this activity is in the form of lectures and training in using social media such as Facebook and Instagram. Residents are also taught how to use the Whatsapp Business application for free. The results of the activity provide sufficient benefits to have an impact on the use of social media marketing which is a medium that has low costs and is very effective in disseminating information online in marketing small businesses belonging to the people of Kampung Anyar, Desa Tegal, Bogor.
Pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta Vendra Palova; Ardan Achmad; Nono Sungkono
Hybrid Advertising Journal: Publication for Advertising Studies Vol 2, No 1 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Penelitian ini bertujuan untuk mengetahui Pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta. Teori yang digunakan teori media sosial dan model attention, interest, desire, action (AIDA). Metode penelitian survei dengan pendekatan kuantitatif. Jenis penelitian yang digunakan eksplanatif. Populasi penelitian yakni komunitas Backpacker Jakarta. Sampel penelitian sebanyak 255 komunitas dengan teknik pengambilan sampelnya purposive sampling. Data dikumpulkan melalui kuesioner dan metode analisis data menggunakan regresi linear sederhana. Hasil temuan penelitian menunjukkan terdapat pengaruh Penggunaan Instagram Hastag Local Pride Indonesia Terhadap Minat Beli Komunitas Backpacker Jakarta yang signifikan dengan besarnya pengaruh termasuk kategori pengaruh kuat, artinya bahwa semakin meningkatnya penggunaan Instagram Hastag Local Pride Indonesia maka akan semakin meningkat minat beli Komunitas Backpacker Jakarta. Dari hasil koefisien determinasi, diketahui besarnya persentase minat beli Komunitas Backpacker Jakarta setelah dipengaruhi Penggunaan Instagram Hastag Local Pride Indonesia sebesar 57% dan sisanya 43,0% dipengaruhi faktor-faktor lain yang tidak diteliti, seperti iklan di website, iklan di Facebook, dan word of mouth.
Pelatihan Public Speaking Bagi Kader PKK Kelurahan Bendungan Hilir Jakarta Sebagai Tenaga Penyuluhan Penanganan Stunting Nono Sungkono; Mukka Pasaribu; Prasetya Yoga Santoso; Yuni Retna Dewi; Widyarini Ridwan; Hamsinah Hamsinah
Jurnal Pustaka Dianmas Vol 3, No 1 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Community service activities have the aim of empowering the community through public speaking training for PKK cadres in the Bendungan Hilir subdistrict of Jakarta. Providing information to the public: how big is the role of public speaking in outreach to the community This training activity was carried out at RPTRA Taman Guntur Jl. Danau Bratan No. 3, RT.10/RW 3, Bendungan Hilir, Tanah Abang sub-district, Central Jakarta City, a special area of the capital city of Jakarta. The residents who attended were mostly active PKK cadres. The method used in this activity is in the form of lectures and public speaking training for outreach to the community. Residents are also taught how to be ethical and prepare for public speaking. Public speaking training for PKK cadres at Bendungan Hilir Jakarta City can be an effective tool in dealing with stunting. Public speaking skills can be used to increase public awareness, disseminate accurate information, and encourage behavioral changes related to diet and child nutrition. With careful preparation, a clear structure, effective use of language, and frequent practice, PKK cadres can improve their public speaking skills and become more reliable speakers in their efforts to deal with stunting.
Dramatization of Children's Fantasy Messages in Dieng Hair in Digital Media Marwan Mahmudi; Haekal Fajri Amrullah; Nono Sungkono
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.4000

Abstract

This study explains how digital media dramatizes fantasy messages about children with dreadlocks in Dieng. The purpose of this study is to explore the meaning of fantasy messages as a result of dramatization by digital media for children with dreadlocks in Dieng. This study departs from the fantasy theme concept that the content of the message is dramatized to trigger a fantasy chain, such as jokes, analogies, word games, stories, and so on Digital media. Data collection techniques with documentation looking for news in digital media. The results of the research from the Syntax category, the four media showed that Dieng dreadlocks were special children, with unique and fashionable looks. The Script category is said to be privileged not a curse, asking for a different suit than usual. The Thematic category is phrased with the ruwatan ceremony as 'returning a deposit. The Rhetoric category reveals the presence of officials and community leaders to strengthen the dramatization of cultural/traditional phenomena in the news frame. The conclusions and suggestions of the research that the influence of ideology, interests, and editorial policies imply that news is not as subjective as the general view.
Co-Authors Ardan Achmad Haekal Fajri Amrullah Hamsinah Hamsinah Marwan Mahmudi Mukka Pasaribu Prasetya Yoga Santoso Radja Erland Hamzah Vendra Palova Widyarini Ridwan Yuni Retna Dewi