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All Journal International Journal of Economic, Technology and Social Sciences (Injects)
Hernawati Lubis
Universitas Pembangunan Panca Budi
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The Influence Of Product Quality, Price And Service Quality On Consumer Satisfaction (Coffeetree Case Study In Medan) M. Fiqih Syahputra G.; Husni Muharram Ritonga; Hernawati Lubis
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 3 No. 2 (2022): October 2022
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (421.726 KB) | DOI: 10.53695/injects.v3i2.740

Abstract

This study aims to determine whether product quality, price and service quality simultaneously have a positive and significant effect on consumer satisfaction at Kopitree in Medan. The data analysis technique used is the associative quantitative method with the help of the SPSS program. This study uses multiple linear regression. The research sample was 68 respondents. Primary data collection using a questionnaire. The results showed that product quality partially had a positive and significant effect on consumer satisfaction at Kopitree in Medan. Price partially has a positive and significant effect on consumer satisfaction at Kopitree in Medan. Service quality partially has a positive and significant effect on customer satisfaction at Kopitree in Medan. Product quality, price and service quality simultaneously have a positive and significant effect on consumer satisfaction at Kopitree in Medan.
Co-Authors Husni Muharram Ritonga M. Fiqih Syahputra G.