Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal IMAGIONARY : Jurnal Seni, Desain dan Multimedia
Ade Moussadecq
Institute Of Informatics and Business Darmajaya
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Redesigning the Visual Identity of Metro Culinary Tourism Destinations in Metro City Putri Sabrina; Ade Moussadecq; Ambar Aditya Putra
IMAGIONARY Vol 1 No 2 (2023): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (874.968 KB) | DOI: 10.51353/jim.v1i2.725

Abstract

The phenomenon of copy pasting the Jamur Sawah culinary tourism logo is more directed to the element of plagiarism. The weak visual identity of this Jamur Sawah culinary tourism destination, in the future will complicate the branding process. The purpose of this design is to carry out a redesign (re-design) process as an effort to strengthen Jamur Sawah's position in market competition and eliminate elements of plagiarism contained in the logo. Mushroom Rice. The data explored in this study include sketching, designing alternative designs for the Jamur Sawah logo, and logo application (billboards, signboards, flyers and xbanners, corporate signatures, stationary sets, and merchandise). Data from interviews, observations, and literature were analyzed using qualitative methods. The problem analysis method in redesigning Jamur Sawah's visual identity uses the mindmapping method followed by the brainstorming method. Jamur Sawah culinary tourism logo is an interpretation of persuasively inviting to visit Mushrooms (Cheap Snacks) Sawah which sells delicious, hygienic, and affordable food. The result of this research is a visual identity design as a logo using the main media of the Kentucky Fried Chicken (KFC) logo which includes color and mascot. The logo from the redesign of the visual identity of the mushroom field culinary tourism destination was then applied through publications, corporate signatures, stationary sets, and merchandise.
Co-Authors Ambar Aditya Putra Putri Sabrina