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Ellya Dewi
Universitas Sangga Buana YPKP Bandung
Decision Sciences, Operations Research & Management

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Literature Review Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Konsumen Ellya Dewi; Dety Mulyanti
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.811 KB) | DOI: 10.59581/jrim-widyakarya.v1i2.189

Abstract

In the marketing concept, one way to achieve company goals is to know what are the needs and desires of consumers or target markets and how to provide the satisfaction expected by consumers / buyers effectively and efficiently. So that companies that apply marketing concepts need to pay attention to consumer behavior and factors that influence buyer decisions. This literature review aims to find out what factors influence the decision making made by consumers in buying a product. Based on the formulation of the article, results and discussions reviewed and discussed in this article, it can be concluded that there are many factors that influence consumer decisions to buy including product prices, product quality both from the product itself and its services, product promotion, location, social status and family.
Literature Review Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Konsumen Ellya Dewi; Dety Mulyanti
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 2 (2023): Mei : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i2.189

Abstract

In the marketing concept, one way to achieve company goals is to know what are the needs and desires of consumers or target markets and how to provide the satisfaction expected by consumers / buyers effectively and efficiently. So that companies that apply marketing concepts need to pay attention to consumer behavior and factors that influence buyer decisions. This literature review aims to find out what factors influence the decision making made by consumers in buying a product. Based on the formulation of the article, results and discussions reviewed and discussed in this article, it can be concluded that there are many factors that influence consumer decisions to buy including product prices, product quality both from the product itself and its services, product promotion, location, social status and family.
Co-Authors Dety Mulyanti