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All Journal KESANS : International Journal of Health and Science
Sukensi Sukensi
Politeknik Kesehatan Kementerian Kesehatan Kalimantan Timur
Chemistry Health Professions Medicine & Pharmacology Physics Public Health

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The Relationship of Formula Milk Promotion with The Intention of Exclusive Breast Milk in Babies Aged 0-6 Months in The Work Area of The Tering Health Center West Kutai District in 2022 Sukensi Sukensi; Hilda Hilda; Rosalin Ariefah Putri
Jurnal KESANS : Kesehatan dan Sains Vol 2 No 5 (2023): KESANS: International Journal of Health and Science
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/kesans.v2i5.137

Abstract

Introduction: Breast milk is an ideal nutrition for babies which contains the most suitable nutrients for the baby's needs and contains a set of protective substances to fight disease. The success of exclusive breastfeeding is influenced by a mother's intention to give exclusive breastfeeding, but currently the influence of formula milk promotion is very large and affects the coverage of exclusive breastfeeding. Objective: to determine the relationship between promotion of formula milk and the intention of exclusive breastfeeding in infants aged 0-6 months.  Methods: This type of research is descriptive analytic with a cross sectional design. Result and Discussion: There is a relationship between the promotion of formula milk and the mother's intention to provide exclusive breastfeeding to infants aged 0-6 months in the Working Area of ??the Tering Public Health Center in West Kutai Regency in 2022 with a p value of 0.000 and OR = 28.500. Promotion of formula milk that is carried out on a large scale can affect the mother's intention to give exclusive breastfeeding because the promotion of formula milk gives a wrong understanding that formula milk is as good as exclusive breastfeeding.  Conclusion: promotion of formula milk can affect the intention of exclusive breastfeeding in infants aged 0-6 months
Co-Authors Hilda Hilda Rosalin Ariefah Putri