Article Per Year (5 Year)
p-Index From 2019 - 2024
0.751
P-Index
This Author published in this journals
All Journal J-MACC : Journal of Management and Accounting eBA Journal: Journal Economic, Bussines and Accounting Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education
Ali muhajir, Ali
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : J-MACC : Journal of Management and Accounting

 1 
PENGARUH ENTREPRENEURIAL SPIRITUALITY DAN SOCIAL MEDIA ADOPTION TERHADAP KEBERLANJUTAN KINERJA UMKM DENGAN MEDIASI KAPABILITAS INOVASI Shoimah, Siti; Muhajir, Ali; Rosyid, Muhammad
J-MACC Vol 6 No 2 (2023): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v6i2.4904

Abstract

Globalisasi, sistem komputerisasi dan kemajuan teknologi mengharuskan UMKM (Usaha Mikro, Kecil dan Menengah) untuk mengadopsi sosial media dengan tujuan meningkatkan kapabilitas inovasi sehingga tercipta keberlanjutan kinerja UMKM. Tujuan penelitian ini untuk menjelaskan pengaruh Entrepreneurial Spirituality, Social Media Adoption terhadap keberlanjutan kinerja UMKM di Kawasan wisata religi Sunan Drajat Lamongan dengan mediasi kapabilitas inovasi. Jenis penelitian ini menggunakan Data yang digunakan dalam penelitian ini adalah Explanatory Research dengan menyebarkan kuesioner kepada 132 pelaku UMKM yang tergabung Paguyuban Singomengkok. Metode yang digunakan untuk menganalisis data adalah analisis deskriptif dan PLS (Path Least Square). Berdasarkan analisis deskriptif, dari 132 pelaku UMKM, 88 di antaranya adalah perempuan dengan rentang usia 26 sampai 35 tahun. Hasil analisis SEM-PLS menunjukkan bahwa Entrepreneurial Spirituality, Social Media Adoption mampu meningkatkan keberlanjutan kinerja UMKM dengan meningkatkan kemampuan berinovasi produk dan juga pelayanan kepada konsumen.
PENGARUH IKLAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA UD ANUGERAH GRESIK Muhajir, Ali
J-MACC Vol 7 No 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v7i1.6365

Abstract

This research aims to determine the influence of advertising and price on purchasing interest, the influence of advertising and price on purchasing decisions, the influence of advertising on purchasing decisions through purchasing interest as an intervening variable and the influence of price on purchasing decisions through purchasing interest as an intervening variable at UD. Gresik Award. This research used the Purposive Sampling method with the Slovin formula so that 93 respondents could be obtained. The research was carried out with partial tests and path analysis using SPSS 25. The results of the coefficient of determination test based on the R Square value show that advertising, price and purchasing interest influence purchasing decisions by 41.4%. The results of the research show that advertising influences purchasing interest, price influences purchasing interest, advertising influences purchasing decisions, price influences purchasing decisions, advertising influences purchasing decisions through purchasing interest as an intervening variable and price influences purchasing decisions through purchasing interest as a variable. intervening.
Co-Authors Arisa, Ma’rifani Fitri Dwiningwarni, SS Imran, Hamzah Al Karimah, Anifatul Kushariyadi Kushariyadi Margaret Stevani Masyhadi, H Rosyid, Muhammad Siti Shoimah