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All Journal SEIKO : Journal of Management & Business Innovative: Journal Of Social Science Research
Iva Khoiril Mala
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Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : SEIKO : Journal of Management

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The Effect of KPRS Akad Selection on the Profitability of Bank Jatim Syari'ah Kediri Branch Sutantri Sutantri; Iva Khoiril Mala; Selah Nurul Ma'rifah
SEIKO : Journal of Management & Business Vol 6, No 2 (2023): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5021

Abstract

One of the most productive financing products is KPR Syari'ah. The KPRS application at BJS Kediri uses two contracts, namely Murabahah and Musyarakah Mutanaqishah (MMQ). The difference in contracts causes different performance results for KPRS, especially in terms of profitability. Then, which contract has the potential to be more profitable for BJS Kediri? This research is a descriptive quantitative research. The sample is 28 from the performance and financial statements for the period 2016–2022. Data collection using documentation, observation and interview techniques. The data processing and analysis techniques used are the Coefficient of Determination Test and Moderated Regression Analysis (MRA) with the help of SPSS 29.0 Software for Window. The results showed that the contract that affects the profitability of BJS is MMQ, while the Murabahah contract. Then, NPF only moderated the effect of Murabahah on BJS Profitability and not on MMQ. Researchers concluded that the KPRS contract that is more profitable for BJS is MMQ, but it still requires more attention in several aspects such as promotion and recording system.
Digital Disruption: Exploring the Dynamics of Marketing in the Digital Age Adi Masliardi; Marwan Effendi; Prissiani Andi Ningrum; Hasnidar Hasnidar; Iva Khoiril Mala
SEIKO : Journal of Management & Business Vol 6, No 2 (2023): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4960

Abstract

Studi ini bertujuan untuk mengeksplorasi strategi yang dapat meningkatkan kinerja pemasaran pada Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia dalam menghadapi tantangan dan peluang di era digital. Dalam studi ini, fokus diberikan pada pemasaran yang terarah, kehadiran online, keterlibatan media sosial, pemasaran konten, strategi mobile, kolaborasi dengan influencer, dan pemantauan kinerja. Dengan menggali riset pasar, mengembangkan kehadiran online yang kuat, memanfaatkan platform media sosial, menghasilkan konten yang bernilai, menerapkan strategi pemasaran berbasis mobile, berkolaborasi dengan influencer, dan melakukan pemantauan kinerja secara berkala, UMKM dapat meningkatkan efektivitas pemasaran, meningkatkan visibilitas merek, dan mendorong pertumbuhan bisnis mereka di tengah persaingan yang ketat di ranah digital Indonesia. Studi ini memberikan panduan praktis bagi UMKM dalam memanfaatkan potensi pemasaran di era digital. Kata Kunci: Digital Disruption, Marketing Dynamics, Digital Age Abstract This study aims to explore strategies for improving marketing performance in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia amidst the challenges and opportunities of the digital era. The study focuses on targeted marketing, online presence, social media engagement, content marketing, mobile strategies, influencer collaborations, and performance monitoring. By conducting market research, developing a strong online presence, leveraging social media platforms, creating valuable content, implementing mobile marketing strategies, collaborating with influencers, and regularly monitoring performance, MSMEs can enhance marketing effectiveness, increase brand visibility, and drive business growth in the competitive digital landscape of Indonesia. This study provides practical guidance for MSMEs to harness marketing potential in the digital era. Keywords: Disrupsi Digital, Dinamika Pemasaran, Era Digital
Co-Authors Adi Masliardi Hasnidar Hasnidar Marwan Effendi Prissiani Andi Ningrum Putri Imroatul Hasanah Risa Bella Fasluki Selah Nurul Ma'rifah Sutantri Sutantri Sutantri Sutantri Sutantri Sutantri