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All Journal Jurnal Ilmiah Wahana Pendidikan Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Nusantara Jurnal Masyarakat Mengabdi Nusantara Jurnal Kabar Masyarakat Jurnal Abdimas Indonesia Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Arief Bachtiar
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Nusantara

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Upaya Peningkatan Omset Hasil Produk PKK Kelurahan Kauman Melalui Pembuatan Logo Ari Widian Agustina; Arief Bachtiar; Kiki Asmara
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.330

Abstract

Family Welfare Empowerment (PKK) is an organization that is oriented towards community empowerment, especially the welfare of housewives. PKK members in the Kauman Village consist of 19 people led by Mrs. Ratna. PKK has several activities including catering and trade. During its activities, the PKK sparked a new idea to make a product as a result of empowering the potential of its members, namely Es Cendol Suji with a weekly turnover of Rp 350.000,-. However, the product does not have a strong identity to be able to compete in the market. From this problem, the author took the initiative to help PKK by providing assistance regarding branding through making a logo as a business identity. The purpose of this activity is to give a new identity to the Es Cendol Suji product which is expected to increase PKK income turnover so as to create prosperity for all PKK members.
Co-Authors Ari Widian Agustina Dhani Ichsanuddin Nur Diva Jannati Az Zahra Faradiah Khasny Khadijah Mahani Kiki Asmara Kiky Asmara Muara Ati Asri Ariasta Nurul Azmy Royhan Agnia Tri Musthika Kirana