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All Journal Jurnal Aplikasi Bisnis Kesatuan
Muhammad Ilyas
Institut Bisnis dan Informatika Kesatuan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Tinjauan Atas Upaya Pengembangan Kesadaran Merek Pada Produk Nabati Muhammad Ilyas; Denta Purnama; Ade Yusdira
Jurnal Aplikasi Bisnis Kesatuan Vol 3 No 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1863

Abstract

ABSTRACT With increasingly widespread market developments, it can lead to increasingly fierce competition between companies and promises new business opportunities and challenges for companies. For this reason, companies are required to compete competitively in terms of creating and maintaining consumer loyalty amid conditions of increasingly high levels of competition in local and global businesses and conditions of uncertainty forcing companies to reach a competitive level in order to be able to win the competition in global business. This Brand Awareness is a form of strategy carried out by the company towards its products which aims to be known and recognized by consumers and can increase the profitability of the company. Consumers will be aware of the existence of a brand on a product if the brand awareness of the product is strong enough. The purpose of this Final Project is to find out: 1) How are efforts to develop brand awareness in Vegetable products; 2) What are the obstacles and how to overcome efforts to develop brand awareness in vegetable products. The results of this Final Project are: 1) Efforts to develop brand awareness for vegetable products are good, management has made every effort to increase brand awareness. 2) Obstacles that occur in efforts to develop brand awareness of vegetable products are able to be overcome by the company quite well. Keywords: Brand Awareness, Vegetables
Co-Authors Ade Yusdira Denta Purnama