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Anisa Aprilia
Department Socio Economics, Faculty of Agriculture, Brawijaya University
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Supplier Performance Evaluation on Regular Raw Material Suppliers by Applying AHP and TOPSIS Approaches (Evidence from the Apple Agroindustry) Afrizal Wisnu Wardana; Silvana Maulidah; Anisa Aprilia
HABITAT Vol. 33 No. 1 (2022): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.1.7

Abstract

The supplier is one of the supply chain entities that serves as a provider of raw materials, and poor supplier performance will harm the company's smooth production system. This study aims to identify supplier criteria, analyze priority weights, and evaluate supplier performance in the apple Agro-industry. Respondents in this study were business owners chosen through the judgmental sampling method. The Analytical Hierarchy Process (AHP) method was used to test the priority weights of supplier performance criteria, while the TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) method was used to test the priority weights of supplier performance priorities. The results showed that the service criteria received the highest priority weighting criteria, followed by price, quality, and delivery. Good service will positively impact integration, making it easier to achieve an effective and efficient supply chain. Meanwhile, in terms of the company's fixed supplier performance priorities, supplier 1 received the highest rating, followed by suppliers 2 and 3. Thus, supplier performance is quite good, but several things could be improved, specifically fruit size and responsiveness to supplier 3 and prices to suppliers 1 and 2.
Examining Consumer Preferences and Willingness to Pay for Organic Vegetable Attributes: Using a Discrete Choice Experiment Heptari Elita Dewi; Anisa Aprilia; Andrean Eka Hardana; Imaniar Ilmi Pariasa
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.12

Abstract

This research aims to identify consumer attitudes toward organic green vegetables by estimating the degree of Willingness To Pay (WTP) for various attributes to evaluate the position of these organic vegetables and determine preferences for organic green vegetables based on income. This study used an online survey with 191 respondents on Java Island. The Discrete Choice Experiment was used to investigate product selection, WTP, and the relationship between the four characteristics of vegetables and income. The findings showed that consumers prefer organic and pesticide-free vegetables that are good for health, have low chemical emissions and a lower environmental impact, and are less expensive than non-organic vegetables. This is a challenge for producers and marketers to develop responsible input management strategies to produce high-quality vegetables at a low cost and with minimal environmental impact.
Co-Authors Afrizal Wisnu Wardana Andrean Eka Hardana Heptari Elita Dewi Imaniar Ilmi Pariasa Silvana Maulidah