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All Journal International Journal of Economics, Management and Accounting Majority Science Journal
Gusti Ngurah Yoga Semadi
Institut Pariwisata dan Bisnis Internasional, Bali, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Planning Of 4A-Based Tourism Packages in Buahan Village, Payangan, Gianyar Florenza Angeli Nazaretha Aling; Gusti Ngurah Yoga Semadi
International Journal of Economics, Management and Accounting Vol. 1 No. 1 (2023): June
Publisher : Lafadz Jaya Publisher

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Abstract

Buahan Village, Payangan District, Gianyar Regency is a village that has the potential to become a tourist village with its attractions. However, this potential is not balanced with public awareness to develop tourism in their area. This research focuses on identifying potential through 4A theory, namelyAttraction, Accessibility, Amenities, and Ancillary. The results of this identification will result in the development of a tourist village by making tour packages according to the existing potential. To achieve the successful development of Buahan Village as a tourist village, awareness from the community is needed to manage tourism which will be carried out in a sustainable manner.
Strategi Pengembangan Pariwisata Melalui Komponen 4A Pada Desa Buahan,Payangan,Gianyar,Bali Florenza Angeli Nazaretha Aling; Ketut Mahardika; Ni Komang Sixma Dewi; Gusti Ngurah Yoga Semadi
MSJ : Majority Science Journal Vol. 1 No. 1 (2023): MSJ - Mei
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v1i1.7

Abstract

Penelitian ini bertujuan untuk menganalisa komponen serta strategi pengembangan komponen 4A (Attraction,Accessibility,Amenity,Ancillary) yang dapat dilakukan guna pembangunan pariwisata di desa Buahan, kecamatan Payangan, kabupaten Gianyar,Bali. Metode penelitian yang digunakan dalam penelitian ini yaitu deskriptif kualitatif yang memaparkan fakta berdasarkan kenyataan dan pengalaman di lapangan dengan teknik pengumpulan data yaitu observasi partisipatif dengan didukung oleh teknik wawancara oleh mahasiswa KKN IPB Internasional di desa Buahan pada periode Maret hingga April tahun 2023.
Co-Authors Florenza Angeli Nazaretha Aling Ketut Mahardika Ni Komang Sixma Dewi