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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Golden Ratio of Data in Summary
R Rahmi, R
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Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit Purwana, Dedi; Rahmi, R; Aditya, Shandy
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 1 No 1 (2017): Jurnal Pemberdayaan Masyarakat Madani (JPMM)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.436 KB) | DOI: 10.21009/JPMM.001.1.01

Abstract

The aim of this study is to improve knowledge and skill about digital marketing, especially social media, for Small and Medium-sized Enterprises (SMEs) business maker to enhance their sales and profit. Attended by 13 women SMEs participants, the method used in this activity is; first, explanation using power point slides and LCD projector; second, experience sharing and discussion; and last, direct practice of creating social media (Facebook and Instagram) account and how to make it attractive for buyers (the pictures, the wording, the story, etc). Held on May 7, 2017, the community service is funded by DIPA BLU Faculty of Economics, Universitas Negeri Jakarta. The result shows that only few who actively use social media as their promotion tools and they have not separated their online shop account with their personal account, several others use it occasionally, and the rest participants have never used social media marketing for being lack of technological skill. All participants show great interest to use social media marketing continuously. KATA KUNCI: digital marketing, UMKM, social media
The Effect of Demographic Factors and Social Class on Customers' Decisions to Choose Islamic Banks Rahmi, R
Golden Ratio of Data in Summary Vol. 3 No. 1 (2023): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i1.308

Abstract

This study discusses the influence of demographic and social class factors on customers' decisions to choose Islamic banks in Palopo City. On the customer's decision to choose an Islamic bank in the city of Palopo and prove the influence of these factors simultaneously. To provide answers to the problems stated above, the authors use a quantitative research approach with the variables used in this study are the independent variables, namely education, income, employment, dependents, and age as well as the dependent variable in the form of a customer's decision to choose an Islamic bank. This study took 100 respondents using the Non-Probability Sampling method as the sample. Data collection in this study used a questionnaire with regression analysis techniques through the F-test and t-test using the Software Statistical Product and Service Solutions (SPSS) 19.0. The results of the study show that education, income, employment, and age have a significant effect on the customer's decision to choose an Islamic bank in Palopo City. This is evidenced by obtaining a significance value of 0.000 or less than 5% (0.05). The results of the partial statistical test also show that the variables of education, income and employment have a significant positive effect, while the age variable has a significant negative effect on the customer's decision to choose an Islamic bank in Palopo City. Based on the beta regression coefficient, the highest coefficient value is the income variable of 7,060 with a significance level of 0.000. These findings indicate that income is the variable that has the most influence on the customer's decision to choose Islamic Banking among the other four variables. Based on the results of the simultaneous test it was concluded that the independent variables simultaneously represented by the variables of education, income, employment, dependents, and age have a significant effect on the dependent variable on customer decisions.
Co-Authors Purwana E.S., Dedi Shandy Aditya, Shandy