Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
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This Author published in this journals
All Journal Research of Business and Management Human Capital and Organizations
Muslikh Muslikh
Faculty of Economics and Business, YARSI University
Economics, Econometrics & Finance

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Improve Marketing Performance through Marketing Relationships and Sustainable Competitive Advantage Rini Hidayati; Muslikh Muslikh
Research of Business and Management Vol. 1 No. 2 (2023): AUGUST 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v1i2.52

Abstract

The objective of this study was how to increase the market performance of micro and, small, medium enterprises in Kampung Wisata Tegalwaru Bogor. We examine the effect of relationship marketing and sustainable competitiveness advantage on market performance. On the other hand, this study also examined sustainable competitive advantage as moderating variables. The survey was conducted by distributing the questionnaires to 50 micro, small, and medium enterprises (MSME). The sampling method used in this study is nonprobability sampling with a purposive technique. The results indicate that relationship marketing was influenced significantly by sustainable competitiveness advantage. Relationship marketing was influenced significantly by market performance. Sustainable competitiveness advantage was influenced significantly by market performance. Sustainable competitiveness advantage was the mediate relationship between relationship marketing to market performance. This research implies that companies can create sustainable competitive advantage for company managers as a strategic step by identifying competitors who can positively influence the implementation of management strategies that are expected to improve marketing performance to achieve sustainable competitive advantage
The Influence of Training and Work Motivation on Employee Performance Through Work Discipline as an Intervening Variable Elvina Dwigita; Muslikh Muslikh
Human Capital and Organizations Vol. 1 No. 1 (2023): OCTOBER 2023
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/hco.v1i1.97

Abstract

This study examines how training and work motivation impact employee performance, with work discipline as a mediator. Data was collected through questionnaires distributed to respondents using Non-probability Sampling with a purposive sampling technique. The survey collected data from 110 employees at the Human Resources Bureau of Kementerian PPN/Bappenas from March to April 2023. Structural Equation Modeling (SEM-PLS) was used for data analysis, with SmartPLS 3.0 software used for measurement model testing (outer model), structural model testing (inner model), and hypothesis testing. The results showed that education and training positively and significantly impacted work discipline. In contrast, training did not significantly affect employee performance. Work motivation positively and significantly impacted both work discipline and employee performance. Additionally, work discipline mediated the relationship between education and training and employee performance and the influence of work motivation on employee performance. This research can help agencies improve employee performance by providing insights and recommendations.
Co-Authors Elvina Dwigita Rini Hidayati