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All Journal Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Bagus Ariz Faishal
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Pendampingan Penyusunan Laporan Keuangan Dan Strategi Pemasaran UMKM Kerupuk Udang Dan Ikan Payus Mak Sah Femy Atha Fredella; Bagus Ariz Faishal; Risqi Firdaus Setiawan; Praja Firdaus Nuryananda
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni : MASIP
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i2.226

Abstract

The purpose of preparing financial reports and marketing strategies is to increase knowledge of the importance of existing cash flows. The assistance provided forms independent umkm. The independence of umkm has the potential to develop its market through the marketing strategy that has been given. The marketing strategy is a tool that supports business decision making for UMKM
Pembinaan UMKM Ekonomi Kreatif Guna Meningkatkan Manajemen Branding Dan Pemanfaatan Digutal Marketing Di Kelurahan Wonorejo Fauziyah Imamah; Orell Xalansa Lubdiyanto; Lia Rizqy Wulantari; Ruthyanti Manihuruk; Bagus Ariz Faishal
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2023): Agustus : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i3.268

Abstract

Micro, Small and Medium Enterprises (MSMEs) contribute greatly to Indonesia's economic growth. To achieve a stable and sustainable economy, it is necessary to support solid macroeconomic stability. Empowerment of the real sector, especially the development of MSMEs. The purpose of this KKN activity is to provide branding and digital marketing management assistance for MSMEs in the Wonorejo Village. The partners in the thematic real work lecture program in the Wonorejo Sub-District are beginner MSMEs and have been starting a business for several months. The problems faced by MSMEs are digital marketing, packaging is still made in a simple way, and confusion about how to do branding. This problem arises because of the limited knowledge possessed by MSME actors, and the limited ability to use devices. This MSME actor mentoring activity aims to increase the knowledge and abilities of MSME actors in developing their business. MSME actors are given an understanding of the use of e-commerce and the importance of using technology in MSME product development so that they can increase income.
Co-Authors Fauziyah Imamah Femy Atha Fredella Lia Rizqy Wulantari Nuryananda, Praja Firdaus Orell Xalansa Lubdiyanto Risqi Firdaus Setiawan Ruthyanti Manihuruk