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All Journal Ekspektra: Jurnal Bisnis & Manajemen SINERGI: Jurnal Ilmiah Ilmu Manajemen Media Mahardhika
Bambang Raditya Purnomo, Bambang Raditya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Competitive Dynamics Pada Usaha Mikro : Analisis Persepsi Kompetitif Pada Usaha Mikro Bidang Kuliner Di Unitomo Street Food Surabaya Purnomo, Bambang Raditya
Media Mahardhika Vol 16 No 1 (2017): September 2017
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v16i1.2

Abstract

Tujuan penelitian ini adalah menggali proses pelaku usaha kecil mikro dalam berhubungan dengan kompetitornya dan kekuatan kompetitif di pasar. Studi ini menggunakan pendekatan pengolahan informasi yang memeriksa tiga aktivitas, yaitu scanning lingkungan kompetitif, interpretasi terhadap tindakan kompetitif, dan reaksi berdasarkan penilaian tersebut. Penelitian ini dilatarbelakangi oleh rendahnya daya saing dari pelaku usaha mikro khususnya yang bergerak di bidang kuliner. Penelitian ini merupakan penelitian kualitatif dengan pendekatan fenomenologis, dimana peneliti mencoba menjelaskan atau mengungkap makna konsep atau fenomena pengalaman yang didasari oleh kesadaran yang terjadi pada beberapa individu.. Dalam penelitian ini peneliti mengumpulkan, merangkum serta menginterpretasikan data-data yang diperoleh, yang selanjutnya diolah kembali sehingga diperoleh gambaran yang jelas, terarah dan menyeluruh dari masalah yang menjadi objek penelitian. Pendekatan fenomenologis digunakan untuk menganalisis data asli yang dikumpulkan dari pertanyaan wawancara dan dialog dengan informan. Struktur pengalaman digambarkan berdasarkan interpretasi peneliti pada deskripsi peserta. Hasil akhir dari penelitian ini diharapkan dapat dipublikasikan dalam jurnal ilmiah nasional serta meningkatkan daya saing dari pelaku usaha mikro khususnya yang bergerak di bidang kuliner.
EFEKTIVITAS PELATIHAN KEWIRAUSAHAAN DALAM MENINGKATKAN PENGETAHUAN DAN MOTIVASI BERWIRAUSAHA PADA PENYANDANG TUNARUNGU Purnomo, Bambang Raditya
Ekspektra : Jurnal Bisnis dan Manajemen Vol 1 No 1 (2017)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.973 KB) | DOI: 10.25139/ekt.v1i1.85

Abstract

Tujuan penelitian ini adalah melihat efektivitas pelatihan kewirausahaan dalam meningkatkan motivasi berwirausaha pada individu penyandang tuna rungu di Kota Surabaya. Penelitian ini dilatarbelakangi oleh rendahnya motivasi berwirausaha individu penyandang tuna rungu sehingga banyak yang menjadi buruh atau bahkan pengangguran. Penelitian ini dilakukan dengan menggunakan metode eksperimen dengan design One Group Pre Test Post Test. Pengambilan data dilakukan dengan menggunakan kuisioner motivasi berwirausaha. Data yang diperoleh melalui kuisioner dianalisis dengan menggunakan metode t Test. Dari analisis data yang dilakukan terlihat bahwa terdapat peningkatan pengetahuan dan motivasi berwirausaha pada individu tunarungu setelah mengikuti pelatihan kewirausahaan.
Analysis of the Influence of Brand Image and Brand Trust on Purchasing Decisions through Brand Loyalty (Study on Lapis Kukus Pahlawan Bread) purnomo, bambang raditya; dg, indrarini oetoro
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 1 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.523 KB) | DOI: 10.25139/ekt.v5i1.3667

Abstract

Competition between the food and beverage industry, especially local souvenirs, is a challenge for every business actor to be able to maintain and develop his business. Repurchase decision is the stage where consumers form the intention to buy the most preferred product, where the consumer's decision to modify, delay or avoid is strongly influenced by the perceived purchase risk (Kotler and Keller, 2012: 188).Brand image can influence consumer behavior in buying a product. Brand image has an important position in buying behavior. Because one of the decisions in the purchase structure is a decision regarding the brand. Trust involves a person's willingness to behave in a certain way because of the belief that his partner will give what he hopes and a hope that is generally owned by someone that the words, promises or statements of others can be trusted (Daryanto, 2013: 279).Brand trust is one's belief in certain values that will influence behavior (Peter and Olson, 2013: 136). Brand loyalty reflects brand loyalty to certain brands. Brand loyalty is a condition where consumers have a positive attitude towards the brand, have a commitment to the brand, and have a tendency to continue their purchases in the future.Along with the development of the bread industry in Indonesia, there are also more players in the bread business so that competition in this market is getting tougher. The tight competition in the bread business can be seen from a number of bread business players in Indonesia, including bread with the brand Sari Roti, Lauw, Sharon, BreadTalk, Holland Bakery, and many more including the Lapis Kukus Pahlawan Bread. This study aims to analyze the effect of brand image and brand trust on purchasing decisions of the Lapis Kukus Pahlawan bread through brand loyalty.
EFEKTIVITAS PELATIHAN KEWIRAUSAHAAN DALAM MENINGKATKAN PENGETAHUAN DAN MOTIVASI BERWIRAUSAHA PADA PENYANDANG TUNARUNGU Purnomo, Bambang Raditya
Ekspektra : Jurnal Bisnis dan Manajemen Vol 1 No 1 (2017)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.973 KB) | DOI: 10.25139/ekt.v1i1.85

Abstract

Tujuan penelitian ini adalah melihat efektivitas pelatihan kewirausahaan dalam meningkatkan motivasi berwirausaha pada individu penyandang tuna rungu di Kota Surabaya. Penelitian ini dilatarbelakangi oleh rendahnya motivasi berwirausaha individu penyandang tuna rungu sehingga banyak yang menjadi buruh atau bahkan pengangguran. Penelitian ini dilakukan dengan menggunakan metode eksperimen dengan design One Group Pre Test Post Test. Pengambilan data dilakukan dengan menggunakan kuisioner motivasi berwirausaha. Data yang diperoleh melalui kuisioner dianalisis dengan menggunakan metode t Test. Dari analisis data yang dilakukan terlihat bahwa terdapat peningkatan pengetahuan dan motivasi berwirausaha pada individu tunarungu setelah mengikuti pelatihan kewirausahaan.
Analysis of the Influence of Brand Image and Brand Trust on Purchasing Decisions through Brand Loyalty (Study on Lapis Kukus Pahlawan Bread) purnomo, bambang raditya; dg, indrarini oetoro
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 1 (2021)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.523 KB) | DOI: 10.25139/ekt.v5i1.3667

Abstract

Competition between the food and beverage industry, especially local souvenirs, is a challenge for every business actor to be able to maintain and develop his business. Repurchase decision is the stage where consumers form the intention to buy the most preferred product, where the consumer's decision to modify, delay or avoid is strongly influenced by the perceived purchase risk (Kotler and Keller, 2012: 188).Brand image can influence consumer behavior in buying a product. Brand image has an important position in buying behavior. Because one of the decisions in the purchase structure is a decision regarding the brand. Trust involves a person's willingness to behave in a certain way because of the belief that his partner will give what he hopes and a hope that is generally owned by someone that the words, promises or statements of others can be trusted (Daryanto, 2013: 279).Brand trust is one's belief in certain values that will influence behavior (Peter and Olson, 2013: 136). Brand loyalty reflects brand loyalty to certain brands. Brand loyalty is a condition where consumers have a positive attitude towards the brand, have a commitment to the brand, and have a tendency to continue their purchases in the future.Along with the development of the bread industry in Indonesia, there are also more players in the bread business so that competition in this market is getting tougher. The tight competition in the bread business can be seen from a number of bread business players in Indonesia, including bread with the brand Sari Roti, Lauw, Sharon, BreadTalk, Holland Bakery, and many more including the Lapis Kukus Pahlawan Bread. This study aims to analyze the effect of brand image and brand trust on purchasing decisions of the Lapis Kukus Pahlawan bread through brand loyalty.
Competitive Dynamics in Micro: Analysis of Perception About Competition in Unitomo Street Food Business Purnomo, Bambang Raditya
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 7 No. 2 (2017)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1624.626 KB) | DOI: 10.25139/sng.v7i2.362

Abstract

The purpose of the study this is to explore small and micro businesses in their connections with competitors and the competitive force in the market.  This study uses the information processing approach to examine three activities, scanning the competitive environment, the interpretation of competitive actions, and reactions based on that assessment.  This research is motivated by the lack of competitiveness of micro businesses, especially those engaged in the culinary field.  This study uses qualitative approach with phenomenological methods, in which  researchers try to explain or reveal the meaning of a concept or phenomenon of experience based on the awareness that occurs in some individuals.  In this study, researchers collect, summarize and interpret the data obtained, which is then processed back in order to obtain a clear, directed and thorough pictures of the problem which become the object of research.  Phenomenological approach is used to analyze the original data collected from interview with the informant. Structural interpretation of the experience described by researchers in the description of the participants.
Co-Authors dg, indrarini oetoro